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Ouch! It Hurts To Think This Much! Communicating Performance Targets

Ouch! It Hurts To Think This Much! Communicating Performance Targets

Are your employees clear about what you expect from their performance this year? I should be able to come in as a consultant, sit down one-on-one with any individual who reports to you and ask him or her, “What will constitute ‘fully satisfactory’ and ‘out-standing’ performance by you over the current year? Please describe it for me.” When I then meet with you and ask the same question about the individual, your answer and theirs should pretty well match.

In working with organizations large and small, I am repeatedly amazed at how few people really know what their priorities are and what performance standards their boss expects them to meet. As a result they assume certain standards or, more typically, they just keep working from day to day until at year-end they receive a surprise “thumbs up” or “thumbs down” in their performance review.

But why don’t more managers worldwide do this well? Why don’t they identify what they expect from their direct reports? Why do they leave such a vital item as expected results so fuzzy? I mean, WHAT COULD BE MORE IMPORTANT? Let me suggest a couple of reasons. See if these apply to you.

Sometimes the manager truly does not know. Maybe he (or ‘she’ with this pronoun) has not received clear priorities and expected deliverables for his unit from his own boss. If this is true for you, then obviously you need to have that conversation with your boss about his expectations.

Often, the manager is unable to find the time to articulate performance expectations for each employee. Hey, managers are super busy today. They have more people reporting to them than ever before and they face immediate pressures, fires to fight, sixty-five e-mails to answer and just generally “doing more with less.”

But there is a number one reason they don’t communicate expectations. Let’s face it, it is hard mental work for any of us to decide what we truly want from our employees. We have to think of the various areas of each person’s job and determine what level of output is fair to expect and what standards we will measure it against. Besides, frequently we don’t know that much about a particular job. We may never have performed it ourselves.

Here is my advice. Take the time! Map it out. Have your employees themselves identify key result areas for their job and suggest the numerical indicators or observable behaviors to be reviewed during the year and at review time. This will enable your people to plan their activity, commit to results and self monitor their progress towards goal achievement.

Communicating performance targets is not some extra task that keeps you from “the real work.” It is at the very core of being a professional leader/manager.





Ouch It Hurts To Think This Much Communicating Performance Targets - To learn more about this author, visit Ian Cook's Website.

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George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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Ian Cook
(Visit Ian's Website) Ian helps managers become the "best bosses" their employees ever had.

Through his keynote presentations, highly interactive training workshops, team building facilitation and individual coaching, he helps his clients develop strong leaders at all levels of their organization.

Ian works primarily with managers, mid-level to executive. His programs introduce cutting-edge skills and concepts around

- transforming managers into leaders
- fostering superior team performance.

Ian began his training and consulting firm, Fulcrum Associates Inc., in 1988, following seventeen years of corporate experience in both the high-tech manufacturing and transportation industries. He has a Bachelor of Commerce from McGill and a Masters degree in the field of Human Resources Management from Cornell University. Ian holds the Certified Speaking Professional (CSP) designation and is a presenter to Vistage International groups.

Ian Cook is a Platinum author on EvanCarmichael.com
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