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The Most Important Rule of Business

Guest post by: Bert Martinez

Article Overview: Discover a simple rule for massive success.

The Most Important Rule of Business

This might possibly be the single most important rule of business or sales. If they LIKE you, BELIEVE you, have CONFIDENCE in you and TRUST you, then they may be they will do business with you or buy from you. Now of these four things LIKE, BELIEF, CONFIDENCE AND TRUST, which one do YOU think is the most influential? Raise your hand if you thinking it BELIEF c'mon raise your hand? Raise your hand if you thinking it's CONFIDENCE? Who thinks TRUST raise your hand? Raise your hand if you thinking it's LIKE? If you were thinking TRUST you're almost right. If you were thinking LIKE you're right. Can I give you guys and an example? Pretend you're a single woman of the opposite sex, you go out on a date with some guy. You come back and now you're talking about the date with mom or girlfriend or whoever, "You know Betty, I really trusted this guy, but I didn't like him!" Oh Betty I like him a lot and I hope we go out - what? Again. I hope we go out again Liking leads to trusting. Trusting leads to confidence and confidence leads belief. Are you with me on this?

See if you're not likable the best thing for you to do is get out of people business. Get a job on the bomb squad or as secret government assassin where not being likeable is ok.

Now everyone will tell you to do what? Become a trusted advisor. However the only way that you can become a trusted advisor is to first become a friend. The only way that you can become a friend is to be liked - cool?

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Article Tags: business networking, business success, closing sales, marketing, sales



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