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Selling What Sizzles vs. Delivering Real Value



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Hold On To Your Plan -- “Loosely” - By Derek Bayer

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The ads have flashy pictures of big houses, fast cars and exotic vacations. Stories of a quick buck if you ACT NOW!! Those trying to catch your attention need to do it quickly and attract you to a promise of easy success. It's enough to make you dizzy. Every opportunity, whether truly legitimate or complete scam, has to compete for clicks and enrollments. Its too bad so many go about it in the wrong fashion ultimately ending in a classic over promise and under deliver story for the enrollee. Do a search on GOOGLE for almost any Internet based business and you will find lots of scam stories. It's too bad really. Bad news sells better than good news so the success stories will be harder to find, unless of course that is what you are looking for. If you search for a scam story on an opportunity you will surely find it. Search for a success story and you will find that too. You will find what you are looking for, however bad news sells better and misery loves company. Just look at the headlines of any newspaper or tabloid. Anyway -back on point - I say this because there are faults at both ends of this story. Okay - hear me out. From here on let's assume we are talking about legitimate online business opportunities (as opposed to outright scams, ponzi's, pyramids, etc.). On one end you have ads with lots of hype and the advertiser may have no real intention of giving those that enroll the tools or support they need to reach the riches pictured on a landing page. They either do not know how or are not willing to be a good business coach and leader. On the other end you have someone looking for a get-rich plan, maybe a "passive" income and join the venture and once you're in the riches will just flow. You are entitled to great rewards once you pay your enrollment fee, subscription, business kit purchase, etc. - Right? Then when riches do not roll in, you might as well scream SCAM!!

Let's get real. First off, if you cannot contact the advertiser by phone or at least with some e-mail correspondence -ask yourself what kind of support will you ever receive and if you should be engaging in the opportunity? Secondly, do you want to do the work required to attain real wealth, or do you want the get rich quick entitlement scenario? What is your mindset? All success will take real effort. Do your due diligence. Does the opportunity and the advertiser/coach/sponsor intend to deliver real value? Are they honest and sincere (it will show in their actions)? Success stories are out there and they are very real. Those that are very successful in their online businesses are referred to as three percenter's, due to the estimated ninety-seven percent failure rate of those who set out in an online opportunity. I am sure there are plenty of broken promises out there, but people basically fail in a legitimate opportunity because they quit. The three percent that achieve this success are not a product of luck or getting in early. They worked hard and smart, developed the skills needed in their art and most likely developed other successful people underneath them.

So before you set out for your first big venture online you must ask yourself the following questions: Are your intentions ethical, honest and earnest? Do you have the proper sponsor/leader to empower you to attain your goals? NOTE the word "empower" as opposed to "entitlement" mentioned earlier in this article. Once you reach a level a success are you willing to coach others to duplicate it?

I have made the decision to be part of the three percent that are successful working from a laptop. If you are heading in that direction and are serious, then do your due diligence,talk with others already in the venture before joining and find out what tools, trainingand support are available to make your success a reality. The success is ultimately a product of your mindset and work ethic. The right coach, tools, system and support will get you there once you commit to your plan.

See You At The Top!!


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Free PDF Download
Hold On To Your Plan -- “Loosely” - By Derek Bayer

Name: Email:

About the Author: Derek Bayer

RSS for Derek's articles - Visit Derek's website
I am an entrepreneur dedicated to helping others attain their success. I developed a strong work ethic at an early age. Too young to be added to payroll, I began sweeping parking lots & delivering newspapers. I quickly learned I control my own financial situation. Being class president in high school & coaching the boxing team, leadership roles were taken on early in my life. I earned a degree in Marketing and then started a career in restaurants, however nights, weekends and traveling were not going to be conducive to family life. I entered the mortgage industry, experienced success and founded Maximum Mortgage Services in 2002. I am now married to a wonderful wife, Sherri and we have 3 beautiful children. We believe in the value of giving back to the community and we are very involved in local charities. I am on the board of directors of Auberle and am the volunteer chairman for their biggest fundraiser, Voices Carry. The internet has opened up new doors for income opportunities and I seize the opportunity to create a residual income online. I work this business with the mindset that One can only achieve great success by assisting others in attaining their success.
Click here to visit Derek's website.
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