Selling What Sizzles vs. Delivering Real Value
The ads have flashy pictures of big houses, fast cars and exotic vacations. Stories of a quick buck if you ACT NOW!! Those trying to catch your attention need to do it quickly and attract you to a promise of easy success. It's enough to make you dizzy. Every opportunity, whether truly legitimate or complete scam, has to compete for clicks and enrollments. Its too bad so many go about it in the wrong fashion ultimately ending in a classic over promise and under deliver story for the enrollee. Do a search on GOOGLE for almost any Internet based business and you will find lots of scam stories. It's too bad really. Bad news sells better than good news so the success stories will be harder to find, unless of course that is what you are looking for. If you search for a scam story on an opportunity you will surely find it. Search for a success story and you will find that too. You will find what you are looking for, however bad news sells better and misery loves company. Just look at the headlines of any newspaper or tabloid. Anyway -back on point - I say this because there are faults at both ends of this story.
Okay - hear me out. From here on let's assume we are talking about legitimate online business opportunities (as opposed to outright scams, ponzi's, pyramids, etc.). On one end you have ads with lots of hype and the advertiser may have no real intention of giving those that enroll the tools or support they need to reach the riches pictured on a landing page. They either do not know how or are not willing to be a good business coach and leader. On the other end you have someone looking for a get-rich plan, maybe a "passive" income and join the venture and once you're in the riches will just flow. You are entitled to great rewards once you pay your enrollment fee, subscription, business kit purchase, etc. - Right? Then when riches do not roll in, you might as well scream SCAM!!
Let's get real. First off, if you cannot contact the advertiser by phone or at least with some e-mail correspondence -ask yourself what kind of support will you ever receive and if you should be engaging in the opportunity? Secondly, do you want to do the work required to attain real wealth, or do you want the get rich quick entitlement scenario? What is your mindset? All success will take real effort. Do your due diligence. Does the opportunity and the advertiser/coach/sponsor intend to deliver real value? Are they honest and sincere (it will show in their actions)? Success stories are out there and they are very real. Those that are very successful in their online businesses are referred to as three percenter's, due to the estimated ninety-seven percent failure rate of those who set out in an online opportunity. I am sure there are plenty of broken promises out there, but people basically fail in a legitimate opportunity because they quit. The three percent that achieve this success are not a product of luck or getting in early. They worked hard and smart, developed the skills needed in their art and most likely developed other successful people underneath them.
So before you set out for your first big venture online you must ask yourself the following questions: Are your intentions ethical, honest and earnest? Do you have the proper sponsor/leader to empower you to attain your goals? NOTE the word "empower" as opposed to "entitlement" mentioned earlier in this article. Once you reach a level a success are you willing to coach others to duplicate it?
I have made the decision to be part of the three percent that are successful working from a laptop. If you are heading in that direction and are serious, then do your due diligence,talk with others already in the venture before joining and find out what tools, trainingand support are available to make your success a reality. The success is ultimately a product of your mindset and work ethic. The right coach, tools, system and support will get you there once you commit to your plan.
See You At The Top!!