Tweet

Selling What Sizzles vs. Delivering Real Value

Written by: Derek Bayer

Article Overview: Is it a Scam!! Really?!? Maybe -- or maybe a "get rich quick scheme" actually required time and effort!!

Selling What Sizzles vs. Delivering Real Value

The ads have flashy pictures of big houses, fast cars and exotic vacations. Stories of a quick buck if you ACT NOW!! Those trying to catch your attention need to do it quickly and attract you to a promise of easy success. It's enough to make you dizzy. Every opportunity, whether truly legitimate or complete scam, has to compete for clicks and enrollments. Its too bad so many go about it in the wrong fashion ultimately ending in a classic over promise and under deliver story for the enrollee. Do a search on GOOGLE for almost any Internet based business and you will find lots of scam stories. It's too bad really. Bad news sells better than good news so the success stories will be harder to find, unless of course that is what you are looking for. If you search for a scam story on an opportunity you will surely find it. Search for a success story and you will find that too. You will find what you are looking for, however bad news sells better and misery loves company. Just look at the headlines of any newspaper or tabloid. Anyway -back on point - I say this because there are faults at both ends of this story. Okay - hear me out. From here on let's assume we are talking about legitimate online business opportunities (as opposed to outright scams, ponzi's, pyramids, etc.). On one end you have ads with lots of hype and the advertiser may have no real intention of giving those that enroll the tools or support they need to reach the riches pictured on a landing page. They either do not know how or are not willing to be a good business coach and leader. On the other end you have someone looking for a get-rich plan, maybe a "passive" income and join the venture and once you're in the riches will just flow. You are entitled to great rewards once you pay your enrollment fee, subscription, business kit purchase, etc. - Right? Then when riches do not roll in, you might as well scream SCAM!!

Let's get real. First off, if you cannot contact the advertiser by phone or at least with some e-mail correspondence -ask yourself what kind of support will you ever receive and if you should be engaging in the opportunity? Secondly, do you want to do the work required to attain real wealth, or do you want the get rich quick entitlement scenario? What is your mindset? All success will take real effort. Do your due diligence. Does the opportunity and the advertiser/coach/sponsor intend to deliver real value? Are they honest and sincere (it will show in their actions)? Success stories are out there and they are very real. Those that are very successful in their online businesses are referred to as three percenter's, due to the estimated ninety-seven percent failure rate of those who set out in an online opportunity. I am sure there are plenty of broken promises out there, but people basically fail in a legitimate opportunity because they quit. The three percent that achieve this success are not a product of luck or getting in early. They worked hard and smart, developed the skills needed in their art and most likely developed other successful people underneath them.

So before you set out for your first big venture online you must ask yourself the following questions: Are your intentions ethical, honest and earnest? Do you have the proper sponsor/leader to empower you to attain your goals? NOTE the word "empower" as opposed to "entitlement" mentioned earlier in this article. Once you reach a level a success are you willing to coach others to duplicate it?

I have made the decision to be part of the three percent that are successful working from a laptop. If you are heading in that direction and are serious, then do your due diligence,talk with others already in the venture before joining and find out what tools, trainingand support are available to make your success a reality. The success is ultimately a product of your mindset and work ethic. The right coach, tools, system and support will get you there once you commit to your plan.

See You At The Top!!

Related Articles
  Selling Benefits
  Four words
  Hooked On Selling
  The Value 2 (Squared) Equation
  Research Supporting ROI Based Selling

Article Tags: big houses, business coach, business kit, e mail, enrollment fee, enrollments, exotic vacations, fast cars, fee subscription, good business, google, internet based business, legitimate online business opportunities, mail co, misery loves company, online business opportunities, outright scams, passive income, pyramids, subscription business
Referred by: http://jaykubassek.com



Related Forum Posts
What is one of your favorite sales and marketing book? - One of my favorite sales and marketing book is called Delivering Happiness by Tony Hsieh. It tells a story of how a guy quit a high paying corporate job after graduating from Harvard in order to pursue a business dream, while working with a group of friends. They eventually built a business that is now worth over a billion dollars called Zappos.com. The entire books concept was on how to market a successful business. I enjoyed reading the book and learned a lot from it. What is one of your favorite marketing books?
Re: No money Down real estate Webinar - I wish I could attend. I want to learn more about Real Estate investing although I have to have other priorities at the moment. Can you keep me updated about the next one though?
Re: Kevin's Case Study #10 - When to become an entrepreneur? - When the bug bite you. A lot of successful entrepreneurs started in their teens or at school. Selling sweets to fellow students or lemonade to firends in the neighbourhood.
Re: This is Marketing Warfare! - Hey GT, I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition? Can you give us some examples of good USPs?
Blog pinging - Thanks Martin - yes, I do ping and it has been very effective. I'm currently on the first page of Google for Mastermind Group and on the second page for Selling to Small Business.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The five pillars of internet marketing strategy

Four Secrets to Earning Income as an Author

SEO – Link Building Secrets

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.