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Check Mark Thinking Gives Executives False Sense of Accomplishment

Guest post by: Greg Schinkel

Article Overview: Achievers can fall into the trap of check-mark thinking. They view corporate change as a to-do list. Mission statement - check, Vision - check, Told them what I expect - check, Metrics in place - check. The busy executive then moves on the other things because he or she thought they had "done" everything on the list. Then they begin to see things start to unravel and quickly blame others for not executing properly.

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Check Mark Thinking Gives Executives False Sense of Accomplishment

Achievers can fall into the trap of check-mark thinking. They view corporate change as a to-do list. Mission statement - check, Vision - check, Told them what I expect - check, Metrics in place - check.

The busy executive then moves on the other things because he or she thought they had "done" everything on the list. Then they begin to see things start to unravel and quickly blame others for not executing properly.

Check Mark Thinking

Assuming things are "done" simply because you launched them or communicated them once is a recipe for organizational disaster. Imagine if McDonalds or Apple ran one commercial and expected everyone to appreciate their brand and buy their products. Marketers realize the need for hundreds and even millions of impressions to get their messages across.

As a leader in your work group, division or company, realize that your employees need to hear the same essential messages over and over again. When they hear them for the first time they do not know whether this is just a whim of the boss or if it is important. When they hear the same message for the third time, they start to realize it isn't going away. If the same message permeates its way into your corporate newsletter, town hall meetings, training sessions, measurement systems, performance goals and performance feedback then people realize you are serious.

So if your initiatives are not getting the traction you believe they should, then perhaps you will need to un-check that box and realize there is more work to be done in getting the buy-in and execution you need. Some boxes will never be checked off: innovation, communicating points of differentiation, showing employees appreciation and many others.

Reflection Questions

Have you thought something was "done" when it really wasn't? How are you playing a role in people "getting it"?

Action Items

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Home > Leadership > Greg Schinkel > Check Mark Thinking Gives Executives False Sense of Accomplishment >
Article Tags: accomplishment, achievers, communication, leadership

About the Author: Greg Schinkel
RSS for Greg's articles - Visit Greg's website

Greg Schinkel and his team help entrepreneurs and business leaders improve profit and grow their business by providing management training, supervisor training, team leader training, lead hand training and executive coaching. The challenge for many successful organizations is that leadership becomes diluted from the senior leadership team to the front line leader. For organizations who choose to be union-free, Greg and his team equip leaders to maintain excellent employee relations while focusing on results. For unionized workplaces, the focus is how to effectively lead employees within the boundaries of the collective-agreement while achieving results.

Greg Schinkel has reached more than half a million people through his writing, broadcasting, speaking, training and coaching. Greg has appeared on television, radio and in print more than 200 times for his leadership expertise. He is co-author of the best-selling book Employees Not Doing What You Expect, published in North America, India, Latin America and Korea. Since 1992, Greg has owned and operated Unique Training & Development Inc., a leading provider of supervisor training, management development, team leader training and lead hand training. His website is http://www.UniqueDevelopment.com



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More from Greg Schinkel
Check Mark Thinking Gives Executives False Sense of Accomplishment
Career Tips for High Achievers Who Are Feeling Stagnant
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Detox Your Corporate Culture
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