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Living the Dream Lifestyle is the new Business

Written by: Donal Hennessy

Article Overview: The idea of living a dream life is far removed from the majority of people's thoughts as the cloud of economic depression continues to spread across the globe. Since the collapse of Lehman Brothers last September the world has been in turmoil. The effects have been devastating. Mass unemployment, business closures, property foreclosures, plummeting bank shares or investment portfolios have occupied the media's agenda and they have enjoyed a frenzy of activity publicising all the gruesome facts. Millions of people are struggling just to pay their bills and provide food for their families and the grim reality is a wake up call for people whose dreams have been shattered overnight and prosperity has been replaced by survival.

Living the Dream Lifestyle is the new Business

The idea of living a dream life is far removed from the majority of people's thoughts as the cloud of economic depression continues to spread across the globe. Since the collapse of Lehman Brothers last September the world has been in turmoil. The effects have been devastating. Mass unemployment, business closures, property foreclosures, plummeting bank shares or investment portfolios have occupied the media's agenda and they have enjoyed a frenzy of activity publicising all the gruesome facts. Millions of people are struggling just to pay their bills and provide food for their families and the grim reality is a wake up call for people whose dreams have been shattered overnight and prosperity has been replaced by survival.

Business experts have been encouraging people to start running their own businesses as an alternative and take charge of their future in this climate and there are great benefits to changes of lifestyle being promoted to encourage people to take up this mantel. Forbes magazine predicts that 79million new businesses will be created in America over the next 10 years. The reality is that before the recession started, millions of people had jobs in various sectors but lifestyle conditions in these jobs made life unbearable and miserable for millions of families. A combination of early rising, long commuting, long hours, poor pay and even bullying resulted in a poor quality of family life.

People's idea of a dream lifestyle differ dramatically. For some, it is owning the dream house, the Ferrari or world vacation, for others freedom of mobility represents a dream lifestyle, where you spend more time with your family and watch them growing up on a daily basis and enjoy simple family activities like walking, fishing, a trip to the beach etc. For others more time to engage in your passions, hobbies or interests that have eluded you over time because of the time consumed in work represents a dream lifestyle and something we can all relate to.

Having your own business allows you to have this freedom of mobility and if you become successful then this dream does become a real reality. The new generation of entrepreneurs openly promote the dream lifestyle in a range of videos that range from preaching from an exotic location or a simple walk along the riverbank sharing the joy of their lives and encouraging others to make those changes too. Live marketing events tend to be organised in exotic locations also to promote this new found freedom.

Every human being craves freedom in whatever form this may take and with more and more people having more freedom and often not by choice it seems that the trend to promote the dream lifestyle is set to continue.

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Article Tags: business closures, business experts, daily basis, dream life, dream lifestyle, economic depression, forbes magazine, grim reality, investment portfolios, last september, lehman brothers, lifestyle conditions, living a dream, mass unemployment, new businesses, passions, poor quality, property foreclosures, trip to the beach, world vacation
Referred by: http://jaykubassek.com



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$1000 and a stupid idea - [quote="OmnivoreInk":8mkh1lv7]Bill and Heidi Dittmar: Executive Lifestyle founders of a magazine called Executive Lifestyle. Started in 1991. Revenue has grown more than 200% since 2004. 4 full time, 3 part time employees "We started off with $1,000 and a stupid idea." It began as This Month, a guide for tourists, and morphed into Executive Lifestyle.[/quote:8mkh1lv7] Hi Barbara, I find this story about Bill and Heidi Dittmar's success to be especially interesting! Would you happen to know what the catalyst or tipping point was for their change from a guide for tourists to an Executive Lifestyle magazine? Thanks
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
5 Entrepreneur's success stories - My local paper's business section profiled 5 successful entrepreneurs in the Jan 6, 2008 issue of the paper. Thought I'd share just a bit of it here. Bill and Heidi Dittmar: Executive Lifestyle Jeff Wassmer: Spectrum Deloise Hawkins, Star Whitaker and Lenzy Hill: Touch of Elegance Stephen Brosius: Advanced Door Systems Pam Watson: Goodrich and Watson Insurers Bill and Heidi Dittmar: Executive Lifestyle founders of a magazine called Executive Lifestyle. Started in 1991. Revenue has grown more than 200% since 2004. 4 full time, 3 part time employees "We started off with $1,000 and a stupid idea." It began as This Month, a guide for tourists, and morphed into Executive Lifestyle. Jeff Wassmer: Spectrum Company specializes in computer network security and intelligence surveillance and reconnaissance. Wassmer was an 11-year Air Force guy, so he had "ins" in order to form this business. Deloise Hawkins, Star Whitaker and Lenzy Hill: Touch of Elegance Founded business in 1994. 12 employees. Their company designs and plans an average of 25 events each month in Hampton Roads and other parts of Virginia. Stephen Brosius: Advanced Door Systems Started company in 1995. 5 full-time employees, plus subcontractors. After having worked as a subcontractor for others in the construction business for 20 years, he decided to start his own business. Pam Watson: Goodrich and Watson Insurers At age 49, she was approached by an insurance colleague to buy out their employer's insurance division. They did so, and became employers themselves., witj 4 full-time people.
Re: What would you do with $500,000 or less? - there's a show on TV that talks to this point about saving time by getting other businesses to do the work for you. Anyone watch that show (Canada)? It may be on SLICE TV or Lifestyle.
Off to get married, Congrats - Hi Evan, I am married over 34 years. So go for the long haul. It's worth it every minute. I hope you will have a 24/7 time away from the Forum. Forget all about it and enjoy each other. Your Dream begins..... Regards Beat


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