Tweet

10 Reasons To Partner Up In Business

Guest post by: Enrico Varella

Article Overview: Build your business by creating strategic partnerships and alliances

10 Reasons To Partner Up In Business

The future of business development and growth is in strategic partnerships and alliances. Collaboration is the operative word. No person is an island, so we have to build bridges across to another land mass.

When I started my own small business 11 years ago, I realized early that I could not do it alone. I also learnt that my journey would be made more meaningful and worthwhile if I worked with others. I focused on work that would offer mutually beneficial outcomes. Business is about ‘busy-ness’ and the busier and involved you are, the better it would be in developing your value. When you engage with partners – and these can be short-term, project-based partnerships – you enhance your capability. Sharing is a value appreciated by many. Sharing involves the spirit of generosity.

How would you approach partnering in business?

1) Build rapport with people around you. Be liked.

2) Enhance existing relationships with others – keep building value with them.

3) Never burn bridges – you never know who may engage or employ you one day.

4) Do active networking – follow up with each contact, and create further connection.

5) Not every social occasion is a business occasion. You don’t have to bring a box of cards to dinner. Enjoy the company.

6) Seek partners with differing skills and expertise. Integrate diversity.

7) Complement your partner by bringing your expertise to the relationship.

8) As long as you don’t feel threatened by others, partner up.

9) There is perceived and potential value to larger, partnership-based, projects that you can do.

10) Sharing of resources and co-branding. Synergistic effects can lead to added value and reduced expenses.

Enrico Varella is a leadership consultant and small-business owner. He has worked in about 19 countries in collaboration with multinational corporations and Fortune-500 companies. He posts daily on his blog.

Related Articles
  How To Make Business Partnerships That Work
  "We Can't Communicate"
  Some pointers when choosing a business partner
  How Do I Know If I Have A Good Partner?
  Pros and Cons To Having A Business Partner
  Receiving love
  Can You Love Others?
  Realizing and Breaking your "Glass Ceiling" - Part 4
  Finding and Managing Sales Agents and Distributors Overseas
  Be Accountable When Managing Your Home Based Business
  Do You Have the Right Stuff to Partner with Microsoft HP or IBM
  Are You and Your Partner Hurting Each Other?
  Relationship = to relate with a significant other person lovingly everyday.
  Expert Business Tips
  Trouble-shooting Your Accountability Partnership
  Implementing Useful Partner Relationship Management Strategies
  Are You or Your Partner Possessive?
  How Can I Fix My Business Partnership?
  How Do I Find the Right Business Partner?
  Why Managed Services is Often the Best Deal You\'ll Never Know You Got

Article Tags: alliances, generosity, relationships, sharing, strategic partnerships, value



Related Forum Posts
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: 10 Reasons Who Startups Fail & Book Recommendations - Great post,but please edit the headline. I presume it is "10 Reasons Why Startups Fail & Book Recommendation
Re: Harley Davidson Video - Questions! - Hi Andy - it was edited by one of my Mastermind Group members - Mark Drager from Phanta Media so I have no idea how to do it. I believe in the philosophy to Partner with the best and stick to what you're good at! Thanks for the question.
Re: Any Ebay Tips or Suggestions - Use eBay Pulse to find out what people are searching for in different categories. Partner with a website to push more traffic to your eBay auctions.
Hi from Adelaide Australia - Hi guys and gals my name is Dave Gilbert and i am a Sr Partner at Velocity Marketer a joint US and Australian company that runs Kooiii.com. I have been a Marketer, Web entrepreneur/developer and search technologist for the last 15 years specializing in SEO,SEM,SMO .


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Here's a great ROI

Business Coach Explains To You How To Add Value

Top 7 Tips to Real Estate Agents’ Success

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.