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Guest post by: Enrico Varella Become an Author

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Consider these sayings: Everyone noticed her as she walked into the room. A few of them shook their heads when he walked passed them. Heads turned as the couple walked the room. They were a handsome couple.

The British Royal Wedding may be one of the interesting, upcoming, distractions for the world. Singer Susan Boyle just had has a wax figure created for her; it cost US$265,000 and took three months to create. I am sure that her fans will be smitten by her smiling body-double. It is so authentic looking it could have done with a minor nip and tuck.

Do people notice you in a crowd? Do you connect with others in public? Do people remember you enough to actively stay in touch with you? What do you stand for? What do you stand out for?

When you build rapport with those around you, you are connecting. You are moving away from the ‘high-tech, low-touch’ approaches so prevalent these days. If we think digital, we should still act human. The human touch – via a handshake and a hug – goes a long way towards building invisible but tangible relationships with others. When we do this in business, backed by our shared values and results, we may get further connected through repeats and referrals – evidence of positive word-of-mouth marketing.

On the digital frontier, how often do your relationships connect with you? How often do you get customers write or call to you? How effective has positive word-of-mouth marketing worked for you? How often do others refer and recommend you? Actor Ashton Kutcher was first to hit the 1,000,000 Twitter-fan mark, surpassing CNN by quite a few thousand Tweeple. Demi Moore and Ashton’s current cause – ending human trafficking and slavery – was the feature on an interview with Piers Morgan on CNN. When people are moved, they tweet, post, talk and do. It is the power of the Tribe to ‘sneeze’. Do you have sneezers around you to support your cause?

Business Leadership Lessons: How do you entrance others when you walk into a room? How do you establish your professional presence? What is your signature? How do you stand out from others?

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