Tweet

Examples of Eye-Catching Words

Guest post by: Enrico Varella

Article Overview: Do words matter in your website, PR kit, and Facebook page? Yes, they do however there are some guidelines before you go overboard with ‘an intoxication of the exuberance of your verbosity’. Psychologically, some words are weighted more in your favour than others.

Examples of Eye-Catching Words

Do words matter in your website, PR kit, and Facebook page? Yes, they do however there are some guidelines before you go overboard with ‘an intoxication of the exuberance of your verbosity’. Psychologically, some words are weighted more in your favour than others.

When in doubt, go for facts. Use evidence as your basis of a well-reasoned argument. Focus on words that catch the eye. Your priority of influence will be: to create attention, then create attraction. Attend to building attention-getting text and content. Then, make it attractive enough for the reader or potential buyer to explore. Reinforce key words by tweaking them. For instance, if you want to apply a respectful tone, then use words like ‘respectfully’, ‘with all due respect’, and ‘respect’.

Spot the trends: If you go on Twitter, you can locate the trends for your country. ‘Trending’ is the online term used to measure the most widely tweeted words or phrases by use of ‘hash-tags’ or ‘#’. Otherwise, the 140-character limited text message will be identified by key words and phrases.

Google popular searches: Everyday, you’ll notice that certain words are accessed more than others.

Ask your customers: ‘What matters to you when you are buying?’ Invariably, these things matter in various priorities: money, health, family, happiness, freedom, wealth, money, security, humour, holidays, travel, experiences, learning, success and secrets.

Key words (which may be eye-catching) include: healthy, security, happiness, cheap, economical, safe, value for money, money, rich, enhance, improve, better, best, sex, etc. Integrate these words into your business only if they apply. If you are into personal care and beauty, then word in: beautify, youth, reverse aging, slow time down, beat the clock, wrinkle-free, regenerate, youthful, erase lines, and the like.

Apply a few such words at a time:In most cases, brevity is the key. Keep it brief. Communicate to express, not merely impress. Each word has a purpose and a meaning, and selecting the appropriate one can make the difference if it is read or avoided. Many online marketers commit the cardinal sin of being superfluous and riddled with hype. Keep it factual. Keep it real. Give your readers more credit for their intelligence. No many are gullible to reach into their PayPal account to pay you to be more like you.

Put spin on your chin! Tweat your tweet!

Related Articles
  Wise Words for your Customers
  Tips On Writing An Easy-to-Read Article
  Using Mind Control In Your Sales Letters
  Psychological Tricks For Writing Sales Letters and Marketing Emails
  Strip Out Overused Consultant-speak Speech in Proposals
  Common Sense Stress Management
  Business Plan Examples
  LEADERSHIP IS FOLLOWING CODE OF CONDUCT
  How To Get Rid Of Your Big BUT
  Will Gifts Get Prospects to Return Calls from your Salespeople?
  Ghosting On the Job; How to Capture Someone Else’s Style in Writing
  Catchy Cleaning Business Names
  Business Presentations - It's Not What You Say
  Observations: think prior to your interview or CV submission.
  Selling Power 26
  Mirror Mirror on the Wall…….
  Problems of Growth
  Reactive vs. Proactive & Core Beliefs
  What Are You Waiting For?
  Watch Your Language - Medical Sales Training

Article Tags: attention, attraction, evidence, facts, trends, words



Related Forum Posts
Ad words - And I forgot... you could give Google Ad Words a try. I've used that in the past and was never able to get my click rate below 20 cents, but perhaps you'll have better luck. With Google Ad Words, your ad (which you must make sure you write properly) will send people to your website, so it's a must have.
Re: How To Drive Traffic To Your Site Through Our Forums - Thanks for this post, it has been bothering my mind on how I can generate traffic to my blog site and now you have point me to the right direction. Words cannot express my joy for this post. Thanks.
Re: We are more richer today than the generations before us - In Nigeria also we have what we call pidgin English. A broken version of the English language. Examples I dey come - I am coming wetin dey happen? - What is happening? Wetin be your name? - What is your name? I go chop - I am going to eat
Re: I call my invention "The Wheel" but so far I've been unable - Words words words The problem our friend has here is that he thought he was inventing a Wheel, when in reality he has a designed a perfectly good junction for incoming and outgoing pipes used all over the world - most often made of brinks and concrete in the same shape Isn't innovation grate, sorry great!
How To Build Great Pillar Content For Your Internet Business - I’ve found that a successful Internet businesses must start with a solid foundation. As I’ve seen, most Internet businesses will integrate a blog onto their website and start to build a solid foundation of pillar content. Pillar content or pillar articles are posts that are written to help a consumer establish what your Internet business is all about. What Is Pillar Content? This termed was first coined by a famous blogger called Yaro Starak at his website Entrepreneur’s Journey. Yaro provides the following detailed definition: “A pillar is blog content, usually an article, which does some very important things: * It will bring in a rush of new readers and backlinks (other sites linking to your blog). * It will continue to bring in more readers over time as you and other people refer to it, even though it may be buried in the archives of your blog. * Eventually it will bring in traffic from search engines (this is largely because so many other web pages link to it). * You can list it in a separate area (like an articles page) with all your other pillars so your best content can easily be accessed and your value clearly demonstrated. * It is not time dependent, so in twelve months’ time it will still be relevant and popular.” Why Is Pillar Content Important? Looking at the bigger picture, pillar content is your foundation of your Internet business as it will continue to bring consumers and readers to your website. You may think that just having a product or service to sell is all that’s needed to run a successful business. Not quite so. Consumers today are very hungry for information and want to know more about your business. Therefore providing pillar content relating to your products or services can add value for your consumers and generate more sales for you. For example, if I were selling a watch online and it had a description and listed features, it may not be enough for a consumer to purchase the watch from my site. Reason being, most people would want to read reviews from others who have purchased this watch and see their feedback. What if I wrote an article about the watch talking about the history and make of it and asked an expert to state their opinion, and had other consumers respond with comments and feedback. Then this would provide social proof and adds value to your product without the consumer leaving your site and spending time looking for more information elsewhere. Examples Of Pillar Content Most pillar content articles are longer than 500 words and have lots of practical tips or advice. There are many different forms of pillar content you can create and I have listed some examples below for you to apply to your industry: 1. How To Article - shows people how to do a certain task or instructions on building something 2. Definition Article - defines a term in your industry 3. Present A Theory Or Argument - writing to present some unique thought 4. Release A Significant Resource - a report, podcast, video 5. A “List” Article - it’s very easy to scan and share. Can be a top 10 list or action points 6. Technical Or Visual Guide - a screen capture presentation or how to fix something using a video presentation. It is also a very detailed step by step blueprint on exactly how to complete a task. Pillars I’ve seen how effective pillar content can be for any Internet business and I recommend you have at least 10 pillar articles on your website before marketing to consumers. That way you’ll provide them with something valuable to read and also gain their interest to come back again. If you can write an article each day using the above examples, then you can build a very strong foundation for your Internet business. Tyrone Shum Pillar Article Writer


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

3 Health Insurance Misconceptions

Are You Fulfilled

Steps For Starting A Small Business

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.