How Would You Start A Coaching Business?

Guest post by: Enrico Varella
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Mapping Your Week on Monday - By Enrico Varella

These days, coaching seems like the way to go. There are new professions linked to coaching: sports coaching, online coaching, personal coaching, fitness coaching, spiritual coaching, business coaching, Solutions coaching and life coaching. Some have clear-cut job descriptions and job scopes; most are vague and ambiguous. You can attach the suffix ‘coach’ to most traditional professions.

The effectiveness of coaching and coaches vary. This is dependent on the commitment, passion, attitude, mindset and experience of the Coach.

1) Get yourself trained and certified, at a recognized institution of learning, in the process and skills of coaching. Be armed and ready with an arsenal of tools.

2) Your startup capital should include a personal computer or notebook, fixed-line telecommunications, including Internet access and facsimile.

3) Invest in original software for your business needs. Never start a digital trail of violated values: integrity, commitment, honesty, trust and acceptance. You reflect the values you teach.

4) Download Skype, and purchase a comfortable headset. In most cases, this will serve as your low-cost or no-cost, face-to-face or telephone call.

5) You can do e-mail coaching or even text messages, so use that regularly. Coaching may not be restricted to specific sessions, as it is the continued ‘productive conversations’ that yields the results.

6) Build each relationship. Treat each person like a snowflake (a term used by Master Bicycle Fitter, David Greenfield of Elite Bicycles). Every person is unique, so tailor your sessions to each client.

7) Develop your system of Repeats & Referrals (R&R). Positive word-of-mouth marketing travels far and wide. Do good work and news will spread widely. Do better work, and your clients will propagate your reputation wider and faster.

8) Perfect practice makes perfect. Practice coaching techniques even in casual conversations. Learn to be subtle and focus on the useful questions. Find out what matters to people.

9) Seek your own coaches. In fact, seek a mentor. This can be a valuable and rewarding relationship where you learn and earn tacit experience and tacit wisdom. Seek feedback.

10)Learn on the job. Apply with your clients. Treat your clients with respect. They give us a purpose to pursue our profession. Lead them to better experiences.

Enjoy your journey. Like with all new professions, treat it as a business. Mind your own business and develop it. Develop your skills and relationships with your clients, and watch your business grow.

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Mapping Your Week on Monday - By Enrico Varella

About the Author: Enrico Varella

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A former, international executive in a multinational corporation I now lead and manage my international leadership and consulting firm. I deliver a daily blog on leadership where I share the best practices of effective leaders from various industries, and professions ('Leadership Lessons from Triathlons'). I model the success strategies of these industry and business leaders and present them for education and reflection. As a motivational leader and leadership consultant, I focus on values-based leadership for creating a healthy workplace that encourages people potential, relevance and meaning. I am a 11-time Ironman triathlon finisher, serial marathoner, award-winning magician, and published playwright. 'Achieve results through your people.'
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