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Guest post by: Enrico Varella Become an Author

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Since you began your small business, franchisee, or investment how focused have you been on your unique brand of leadership – be it, direct or indirect approaches? To lead others around you is to express and assert your influence. Influence is about applying your ability to persuade via facts or education.

What about leadership branding? How do you brand your leadership? Applying Philip Kotler’s principles of marketing, what are your Promotions, Product, Place and Price? How about brand equity, brand value, brand positioning, managing brands, and rebranding? Leadership is about solving, serving, and supporting. Each dimension of your leadership style and philosophy has sub-sets to them, to which I propose: Positioning, Purpose, Prediction, and Providence (if all else doesn’t work – pray!).

Reeves Lim Leong of INGENS – a Singapore-based consultancy for branding and marketing research – offers us his professional perspectives:

1) Soft power. The ability to exert power and authority yet maintain the respect of brand followers. This is a principle from philosopher Lao Tzu.

2) Empowerment. Brand leadership empowers people to take their destiny into their own hands.

3) Influence. Listens to people's needs and the brand reflects these in action and communications.

4) Reproduction. Ability to reproduce and energise brand ideas and make it larger than the originators. Social networking empowers this form of idea virus or reproduction

5) Love Leadership. I am sure you are quite familiar with this. A leadership brand takes people's love for life and exudes it. It allows for leadership that steers through the very same conduit.

Business Leadership Lessons: How do you express your leadership brand? What have you done to re-brand your style of leadership? How do you position yourself around others? How will you lead with purpose?

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