Presentational Strategies for Leaders and Professionals

Guest post by: Enrico Varella
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Mapping Your Week on Monday - By Enrico Varella

Do you communicate to express or impress others?

How do you know if you are being effective in your communication?

It is all about your message. Bait it, then hook it. To sell, influence or captivate you will need to consider presentational tools that matter. You can include multi-sensory stimuli: see, hear, feel, smell and taste. A speech can be made more impactful by providing more than predictable slides – tell stories, sing, do verbal impressions, include activities, pass samples/prototypes around, burn incense, etc.

Have an acronym for recalling your process. Marketers use AIDA as a presentational tool. You can also use the 4’A’ of leadership influence: Attention, Attraction, Attainment and Attachment (Gary Yardley, Jan Kelly, et al). Each layer deepens the connection, and promotes contact with your product, service and yourself. KISS: Keep it simple and short.

Create a presentational hook; there is always an angle. Spin it in various ways; that is what spin-doctors do. Reframe your language. Tag-team with your business associates (not more than two others), and take turns to present. Be mindful to exercise restraint and discipline, align your thoughts and strategies, and be respectful and recognizing of each other.

Present your core values. Make a presentation. Lead in your presentations.

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Mapping Your Week on Monday - By Enrico Varella

About the Author: Enrico Varella

RSS for Enrico's articles - Visit Enrico's website
A former, international executive in a multinational corporation I now lead and manage my international leadership and consulting firm. I deliver a daily blog on leadership where I share the best practices of effective leaders from various industries, and professions ('Leadership Lessons from Triathlons'). I model the success strategies of these industry and business leaders and present them for education and reflection. As a motivational leader and leadership consultant, I focus on values-based leadership for creating a healthy workplace that encourages people potential, relevance and meaning. I am a 11-time Ironman triathlon finisher, serial marathoner, award-winning magician, and published playwright. 'Achieve results through your people.'
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