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The Significance of Your Company Culture

Guest post by: Enrico Varella

Article Overview: Company culture is the spirit, attitude and character of its people put together. Although products or services are the backbone of business, the working culture of staff and its management matter. A happy staff is a productive staff.

The Significance of Your Company Culture

Company culture is the spirit, attitude and character of its people put together. Although products or services are the backbone of business, the working culture of staff and its management matter. A happy staff is a productive staff.

America’s Continental Airlines moved from ‘worst to first’ after its CEO, Gordon Bethune re-invented the way his staff was treated, and how they treated their customers. Within one year, the ailing airline recovered from a loss of $100 million per year to a profit of $100 million. Bethune goes about his day thanking his staff, customers and even assisting with a bag or two at the baggage handling section. His management style is mainly by charisma and management by walking around (MBWA). Once embarrassed staff who removed their company badges when lunching, now wear their uniforms proudly and deliver top-notch customer service.

Singapore’s executive search and temp agency, Business Trends (now absorbed by Kelly Services) had staff ring a bell when they rang in a sale. Staff would recognize a colleague’s sales closure with high-fives!

A leading Australian management consulting company’s working philosophy includes: ‘We will end up better mates at the end of each project.’

Elite Bicycles, based in Philadelphia and Singapore, is a boutique customized bike-fitting company. Their attention to details and personalized service is impeccable. A comprehensive bike fitting session takes about 3-4 hours, with initial focus on physical diagnostics, muscle strength testing, core stability exercises, limb measurements, and actual fitting. Their strong and shared culture of attentiveness and patience to each client creates brand building and customer loyalty. Much of their business is based on positive word of mouth.

Your company’s culture is unique. It defines the way your business is run. It reflects on the products and services that we present for the benefit of our customers.

An unspoken culture of this website is ‘to share fully of our experiences’. I hope that you are enjoying and benefitting from each author’s wisdom and sharing. Enjoy building your business!

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Article Tags: company culture, continental airlines, elite bicycles, hard rock cafe, kelly services



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