Tweet

E-Mail Tip #34 - Use Neuro-Linguistic Programming

Guest post by: Robert Whipple

Article Overview: The study of how people take in information is fascinating. This article highlights how some people communicate on predictable channels. It really can help improve the accuracy of communication online.

E-Mail Tip #34 - Use Neuro-Linguistic Programming

In the 1970's, John Grinder and Richard Bander developed a communication theory based on how individuals take in information. Each of us has a "preferred channel" which is most easy for us to decode information. The theory suggests we respond best to information if it comes through our preferred channel:

• Visual - based upon what we see

• Auditory - based upon what we hear

• Kinesthetic - based on what we feel

Maximum communication efficiency is obtained by matching your verbal output to the channel most used by the receiver. Determining the neuro-linguistic preference style for anyone is fascinatingly simple. All you do is pay attention to the words used by an individual in everyday conversation. For example, here are styles of individuals based on typical expressions:

• "I see your point." (visual)

• "You look disappointed." (visual)

• "I hear you." (auditory)

• "He never heard a word I said." (auditory)

• "How does that grab you?" (kinesthetic)

• "You seem happy." (kinesthetic)

The system is amazingly accurate and easy to apply. As an experiment, I asked each student in a class to tell a little story about a close friend. Within the first two or three sentences, each student had given away vital clues as to his or her preferred neuro-linguistic style.

Modifying your communication style to match the other person can dramatically improve communication. For example, a student of mine was in a face-to-face coaching session with her math teacher. She had been having difficulty explaining her problems with double integrals. She said she really felt lost in the lectures and was not connecting with the theory. (Note the use of the words, "felt," and "connecting." Her primary channel was kinesthetic.) She was getting nothing but frustration and anger back from the professor who was doing his best to explain the concepts. At one point he said, "I don't see what your problem is with this stuff." The student, having just left my lecture on neuro-linguistic programming, recognized the mismatch in communication style. She was a kinesthetic communicator and the professor was visual. She immediately got up from the chair and went to his whiteboard to draw a picture of where she was having trouble. She said the professor just melted and became easy to understand after that change. She changed her output to match his preferred input style. Within 15 minutes, they had resolved her blockage and parted happily.

What does all this have to do with e-mail? Even though the medium is strictly visual (unless you send audio messages or send your messages in code) you can still use the model with great success. Just pay attention to the phrases an individual uses in a note. If he is a visual person, you might want to attach a PowerPoint slide with a drawing to highlight your key point. If he is an auditory person, you can slant your wording to "play into" his need for that connection. Kinesthetic people want dialog that helps them get in touch with your feelings.

It is not difficult to apply the neuro-linguistic programming tool to cyber communication. The more you practice detecting the styles of other people, the easier you will communicate with them. Start by determining your own style, if you don't already know it. Just select a few of your old e-mails and read them. You will quickly pick out your primary channel from how you phrase sentences - especially when describing things. Be careful not to be fooled; we all use each of the three forms of language from time to time. Even though I am a visual communicator, I will write about how I feel. The majority of my language, however, will contain references to things like "focus" or "vision." Do you see my point?

Related Articles
  Success or Failure Sequence
  Taking Charge of Your Life
  Choosing the Right MT4 Automated Trading Expert Advisor
  What I Really Want Is...
  Rule #1 - Making Money In Business
  Why Java application Development?
  JAVA: How It Changed the World
  Why choose MT4 for Forex automated trading?
  Are You Addicted To The Limitations In Your Business?
  Recommendation: Get A Gmail Account
  NLP--The Study of Excellence in Communication
  SMARTER Goal Setting That Really Works
  Starting a Home Business Online - Why You Should Use Email Marketing
  Who owns the new telephone at your TV Station?
  Taking a Bet on BET: Johnson Jumps onto the Small Screen
  Forex trading and what is MQL4 for?
  E Mail Marketing Campaigns
  Why email marketing is the right answer for your business
  How To Install Expert Advisor Onto MT4 Automated Trading
  The Power of Deciding

Article Tags: communication, email, leadership, logic, Neurolinguistic, online



Related Forum Posts
Niche social network site - Hm we may help. You're good in SEO? or Programming? If you're good in SEO, I'd invite you to Anoniche, LLP, an Internet based company. We'll offer: Programming / seed money if we decide to take you on. You'll offer: Equal ownership / helping in SEO with our entire network. We're only a few months old, but we do have the ability to assist in a project like this. And yes, I do like the idea. I love community-based sites!
Re: Top Banner Help - The more popular ones that I've seen: Online Marketing and Publicity Search Engine Optimization Web Design and Programming Blogging Re: the poll, I think there was enough response to warrant the new category. These are very popular search terms. I agree that too many niche categories is not a good idea, maybe keep it to a minimum 2-3 internet related topics. Good job on the banners BennyBoy!
Re: Top Banner Help - [quote:35xjo6uq]Good job on the banners BennyBoy![/quote:35xjo6uq] No probs:) I agree Online Marketing and Publicity Search Engine Optimization - Web Design and Programming Blogging also may be... Web Design Tutorials Looking to Hire - jobs section Interesting Articles / websites
Seek Venture Capital & Funding - Hello, Greetings from India. I am Seeking Venture Capital for Offshore Software Company Start-up. Need advise along with Business Model Sample. I have a basic outline for an offshore company. 1. Technology - like Microsoft Dot Net, Java, LAMP 2. Talent Team - Found Good Technology Developers. 3. Where I can get the leads/potential customers - Leads have been identified who are willing to move forward offshore projects. 4. I do not have resources like funding. It is a very critical factor to me Industries: Manufacturing, Real Estate, Retail, Insurance, Distribution & Logistics, Healthcare, Industry Associations and Software Product Development, Agricultural Industries and Etc. Services: Offshore Software Development Company. Offices to be located: Hyderabad, Andhra Pradesh, India and USA. Products/Services/Applications in areas like POS & Billing, Sales & Distribution, Production Planning, Material Management, Inventory Control, Plant Maintenance, Purchasing, Accounting and Logistics. Dynamic Web Programming with Database Driven Content Management Systems, Online Stores for E-Commerce, B2B Solutions, Community Portals, Website Redesign and Development, Custom ERP with Enterprise Wide Functional Modules such as Marketing, CRM, Accounting, Inventory Control, Sales & Distribution, Production Planning, Purchase & Stores, Logistics and Supply Chain. Seek your further questions and help. Thank you, Best Regards, Jayapratap.
$3000 per mo Site for Sale: $65,000 OBO - $3000 per mo Site for Sale: $65,000 OBO Content and Community Driven Pet Websites ________________________________________ Profile: Two Pet Related Websites Price: $65,000 OBO Age of sites: 2 years 4 months Monthly revenue: $3300 (plus or minus a couple hundred) Key details: Growth Year over Year: 641% Uniques: 200,000 per Month Page Views: 1 mil + per Month Referrers: 10,000+ Monthly Search Engine Traffic: 61% Members: 7500+/- Articles: 318 Blog Posts: 189+ Forum Posts: 256,000+ Topics: 19,000+ Adsense Revenue: $1500-$1700 per month Kontera Revenue: $900+ per month Direct Advertisers: $90 - $300 per month Monthly Server Costs: $100 Monthly Advertising Costs: $0 Total Profit Per Month $2500 - $3000 Organic Growth Month over Month: 10% +/- (Zero spent on advertising – all word of mouth and search engine) Software Licenses: All Open source and thus free: Linux, Apache, MySQL, Zen Cart, PHPLIST, WordPress, SMF, and the rest Custom Programming. Software Editions: All software running latest releases. Uniques Last Month: 200,000 Page Views Last Month: *2,000,000+ per month Referring Sources: 1,000 different referrers Referring Keywords: 60,000 Search Terms First Page Results: Thousands of keywords and keyword combinations Indexed pages (Google): 65,000+ Indexed pages (Yahoo): 26,000+ Google page rank: 5-6 (Lots of 3’s and 4’s throughout the sites) Pages of Content: 60,000+/- Alexa site rank: 124,000 (way off the mark due to audience profile) Compete Site Rank: Much closer but still off.. See image Brand Value: All Original Creative and Content including Logo, Forum Template, Front-end, CSS, Code, Images etc. Extremely well made to render fast as well as accessible, to both humans and search engines. Search optimized throughout. Description: I actually posted this for sale almost 11 months ago but didn’t take any offers. Since then traffic has increased almost 650% and revenue has increase by almost as much, closer to 600%. Revenue comes from direct advertising ($150-$350 per mo) but primarily Google Adsense ($1500 - $1750 per mo) and Kontera Links ($700-$900 per mo). Letting go as I’m working full time and just started Business School… I just don’t have the time. However, these sites are ripe for one to build a better business direction. I started these sites as the pet industry happens to be exploding, exponentially and almost parabolically. Google “pet spending” to find a glimpse. Some articles you’ll find: “The Growing Pet Industry Is One Trend You Can Bank On” "In the past 10 years, pet spending has more than doubled to an estimated $38.4 billion for 2006." "According to the U.S. Census Bureau, the pet industry is now the seventh largest retail segment in the country." “We have only begun to see the tip of the spending iceberg" “Pet Spending at All Time High” "Pet ownership is on the increase in the US, and the amount of money spent on pets is dramatically increasing too." The two sites are content and community driven websites with 350+ health related articles on pets, a pet blog that discusses current issues, and a very active message board and community. They compliment each other perfectly and as such are being sold together as a package. The templates are completely custom designed and CSS powered. They would be XHTML Strict Compliant however we’ve included a couple of things that just wouldn’t let it pass. There are almost 8000 members between the two sites. Several hundred more between the blog subscribers and the email list subscribers. At one time we had a store (its all still there however it’s been shut off) and we had about 200 customers. The store lasted only about a month and a half as our careers just didn’t allow us to provide the customer service this site deserves. We also had a drop ship company that worked out really well, (and we still do if we want them). Much more work than our careers had time for. The logos are custom. I’ve got the logo in vector version for Signs and tee shirts. The Design is custom. All software front-ends are custom and running clean - open source applications. Runs extremely well. The entire 2 sites run on a dedicated server that runs about $100 a month.. The sites run on a LAMP environment, meaning Linux, Apache, MySQL and PHP. All of the software is open source and requires no fees. We run PHPLIST, Zen Cart, and SMF Simple Machines Forum. The blog is Word Press. The article system is completely custom however the back end panel is ran simple from phpMyAdmin – straight to the database. I think there is enormous potential with the two sites as the brands have a very loyal following and is growing by leaps and bounds. It has been mentioned in 10 or so online and offline newspapers (that I am aware of) as well as a magazine – all of which will be provided. The site was featured as Yahoo’s Site of the Week. The site was forever (and perhaps still is) the number one pet site viewed on StumbleUpon.com. The blog also has 177 links from 56 sites according to Technorati.com and ranks 52,000. The database is huge. It’s full of fully owned content, images, customer data, subscriber data, members etc etc. The brand really sells when it comes to tee shirts and calendars. We have a drop shipper when needed that we buy tee’s at 4 dollars a shirt. Each shirt sold for $20 so there was a great margin. The two sites have a solid existence and are trenched well into all the major search engines with perhaps thousands of first place results for keywords and keyword combinations. The majority of traffic is all organic from Google, Yahoo and MSN and it will stay that way forever. The site was built solidly by SEO pros with Search Engine Spiders in mind as every part of the site is search friendly. All pages have been correctly and lightly coded. The database powers the meta tags, title tags, h1’s, h2’s, image titles and bold tags. The site has tens of thousands of dollars put into the design and functionality. petsite4sale@gmail.com


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Time management for DIY PR

Your Local Small Business Online Marketing Funnel

Igniting Your Unstoppable Business Destiny

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.