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Accelerate the Pace of Change
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| Guest post by: Eric Douglas |
Article Overview: It may seem counter-intuitive, but the best way to lead in a time of accelerating change is to keep the foot on the accelerator.
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Accelerate the Pace of Change
It may seem counter-intuitive, but the best way to lead in a time of accelerating change is to keep the foot on the accelerator. Which accelerator? I call it the "learning accelerator." When performance is measured and communicated, performance accelerates.
In a time of accelerating change, leaders need to enable people to adapt quickly by introducing "learning loops" throughout the organization. Successful learning loops have three qualities: They are based on clear metrics and targets; they are monitored on a regular basis by groups empowered to make change; and the communication is immediate. Effective leaders not only arm people with the skills and tools to continuously learn, adapt and navigate change effectively. They also weed out hidden "ignorance loops" that impede the organization from learning.
Don Winkler, the former chairman of Finance One Corporation, tells an interesting story about accelerating the learning. Winkler was assigned the task of managing the subsidiary of an American bank in Greece. When he arrived in Athens, he discovered the bank was in deep trouble. Scores of customers were closing their accounts, appalled by the poor quality of customer service.
Winkler knew he had to change the bank's culture. He also knew that in order to be successful he needed to get the bank's Greek executives and employees fully engaged and committed to making the change happen.
Winkler convened several brainstorming sessions. Initially, he encountered resistance, especially among the Greek managers of the bank who resented the outsider's intrusion. But Winkler kept at it.
After the tenth brainstorming session, the executive team came up with a plan. The Greek bank president decided he would move his desk into the middle of the lobby. This would symbolize the bank's new commitment to customer service.
An advertising campaign kicked off the event. Customers came to see the bank president sitting at his desk as they came through the doors. But as Winkler recounts it, then something surprising happened. The Greek president heard customers complain first-hand. He was shocked by the level of vitriol directed at the bank. "We must do something," he told his executive team. "Immediately."
The bank president ordered a new customer complaint tracking system. He insisted that all employees be trained to respond immediately to customer concerns. The bank president personally presided over the customer service team. As the level of customer service went up, the bank's business was revitalized. In less than six months, the bank's customers were singing the bank's praises. In less than five years, the bank realized a 5,000 percent increase in profits.
The key in Winkler's story is that employees were engaged in an accelerated learning process. Winkler's ideas worked because he understood that employees could be agents of change only if they were given the knowledge and the means to invent the change themselves. as Winkler says, "they alone could identify the continuing sequence of small changes that add value, enhance efficiency, build competitive leadership and increase profits." They alone could accelerate the learning.
Article Tags: accelerating change, business change, change management, learning organization
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About the Author: Eric Douglas RSS for Eric's articles - Visit Eric's website Take your organization to the next level. Our business management consultants specialize in five dimensions of change: strategy, leadership, governance, performance, and process. Become a better leader. This must-read leadership book reveals 10 Quantum Leaps to build trust, spark innovation, and create a high-performing organization. Improve your communication style. Take this quick and free communication survey. Click here to visit Eric's website Battle Bureaucracy Great Leaders Help People Assume Responsibility 10 Ways to Encourage Successful Business Innovation Becoming a Decision Manager Balance SelfConfidence and Uncertainty |
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