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Communicate the Results

Guest post by: Eric Douglas

Article Overview: At some point, the decision is made. The next step is telling people the results and explaining the rationales behind the decision.

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Communicate the Results

At some point, the decision is made. The next step is telling people the results and explaining the rationales behind the decision. Surprisingly, this is where a lot of decision processes break down. You may be done, but others are still in the dark. A complex decision affects a lot of people. I've never seen an instance in which people erred in communicating a decision too broadly. On the other hand, I've seen countless examples of failing to let key people know what happened. Don't forget to publicly recognize everyone involved. Small tokens of appreciation - a team t-shirt, a team photo- are important symbols of having participated in an important decision. Small things can symbolize big contributions and provide people the recognition that builds trust.

Once the decision is made, there's one more thing you should do. You should convene the people involved and ask for their feedback on how well the decision was managed. What worked well? And how could it be better managed the next time? This feedback may seem unnecessary - but believe me, you will glean things that can help you improve all your future decision processes.

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Article Tags: change, change process, communicate results, communication, rationales

About the Author: Eric Douglas
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The 80/20 Rule The 80/20 Rule - If the rule says I should get 80% of my business from 20% of my customers, shouldn't I work harder on the 20%? Communicate at least 4 times a year? Special offers/vip sales? Unexpected free gifts? And if the other rule says I'm going to lose 20% of my customers every year (hopefully through no fault of my own), won't some of them my from my treasured 20% list? Maybe I should work to move some of the 80% to the 20% so I can afford the loss?
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Software Editions: All software running latest releases. Uniques Last Month: 200,000 Page Views Last Month: *2,000,000+ per month Referring Sources: 1,000 different referrers Referring Keywords: 60,000 Search Terms First Page Results: Thousands of keywords and keyword combinations Indexed pages (Google): 65,000+ Indexed pages (Yahoo): 26,000+ Google page rank: 5-6 (Lots of 3’s and 4’s throughout the sites) Pages of Content: 60,000+/- Alexa site rank: 124,000 (way off the mark due to audience profile) Compete Site Rank: Much closer but still off.. See image Brand Value: All Original Creative and Content including Logo, Forum Template, Front-end, CSS, Code, Images etc. Extremely well made to render fast as well as accessible, to both humans and search engines. Search optimized throughout. Description: I actually posted this for sale almost 11 months ago but didn’t take any offers. Since then traffic has increased almost 650% and revenue has increase by almost as much, closer to 600%. 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