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Classic example of thought jacking

Guest post by: Craig Badings

Article Overview: Thought jacking can be a very successful tool to elevate your thought leadership position or to create a thought leadership platform for your brand. Here are two examples showing how Malcolm Gladwell has used this approach for his position on the tipping point as well as deliberate practice or the 10,000 hour principle.

Classic example of thought jacking

In my previous post I talked about thought jacking your way to though leadership.

An article on MarketingProfs by Tim Riesterer, the chief marketing officer and senior vice president of strategic consulting firm Corporate Visions, has provided two of the best examples of thought jacking I have seen.

Thought jacking at ‘the tipping point’ Apparently Malcolm Gladwell sold millions of copies of his bookThe Tipping Point off the back of a little known political science professor, Morton Grodzins ideas. Riesterer points out that it was Grodzins who first conceived of "the tipping point" 40 years before Gladwell released his book. Yet Gladwell is the one who has made millions from the concept.

Thought jacking is a ‘deliberate practice’ Gladwell, it seems, is a master at this. His book Outliers is based on the principle of "deliberate practice." But once again Gladwell didn’t invent it. The original theory was developed by Swedish psychologist K. Anders Ericcson.

The tricks to thought jacking success So what was Gladwell’s reason for his success?

I think it is threefold:

1. He took a concept and made it timely and relevant to his stakeholders
2. He packaged it
3. He popularized it by employing some key thought leadership strategies thus ensuring its commercial success.

So thought jacking really works - ask Malcolm Gladwell he no doubt swears by it.

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Article Tags: deliberate practice, Malcolm Gladwell, The Tipping Point, thought jacking, thought leadership



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