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Craig Badings Articles

Written by: Craig Badings

Thought Jacking your way to thought leadership - Click To Read Article
Thought Jacking is a new term, an invented term by the author of this post. It is a term that has been poached, in a way, from David Meerman Scott's title for his new online book, Newsjacking: How to inject your ideas into a breaking news story and generate tons of coverage. Read on to see what it means and how you can benefit for your business and your thought leadership profile.

Your content will die if you don’t shift your paradigm - Click To Read Article
Reams of content is produced daily. But, warns PR veteran, Craig Badings, it will be the death of you if you don't shift your paradigm.

PR is undergoing a revolution - Click To Read Article
The PR industry globally is undergoing one of its biggest changes since social media boomed across the web – it’s called content strategy. In this article, Craig Badings, a 22 year veteran of the PR industry, explores how this is impacting the industry and how marketers and PR professionals will need to adapt.

Classic example of thought jacking - Click To Read Article
Thought jacking can be a very successful tool to elevate your thought leadership position or to create a thought leadership platform for your brand. Here are two examples showing how Malcolm Gladwell has used this approach for his position on the tipping point as well as deliberate practice or the 10,000 hour principle.

Does content curation have a role in thought leadership? - Click To Read Article
Can someone who curates content be a thought leader? A content curator by the way is someone or a company that discovers, organizes, and shares relevant content on a topic, sector or theme. I don't think so and in this article I will argue why.

Thought leadership = emotional connections on steroids - Click To Read Article
There are heaps of benefits to thought leadership but the one that will differentiate your brand above your competitors is creating that emotional connection.

The secret questions of successful thought leaders - Click To Read Article
Thought leadership is incresingly becoming a business discipline in its own right but before companies start on their thought leadership journey they should ask themselves four questions.

The nine fundamentals to thought leadership - Click To Read Article
To arrive at the thought leadership relevant to your clients/prospects and one that is right for your business and then to successfully take it to market there nine fundamentals you should follow.

Content = thought leadership. Wrong. - Click To Read Article
There is tons written about content and content marketing but there is a very clear distinction between what is content and what is thought leading content.

Thought leadership insights from global expert - Click To Read Article
Fiona Czerniawska, is one of the foremost global authorities on thought leadership, particularly in the management consultancy space. There are few people who understand as much about thought leadership. She is the founder and managing director of Arkimeda and one of the world's leading authorities on the consulting industry. She has authored numerous management reports, books and articles. She is also the Director of the Management Consultancies Association's Think Tank, she is a Programme Director for the Centre of Management Development at London Business School, and also lectures at Kingston Business School in London and Haarlem School of Advanced Management Studies in Holland.

Three key challenges facing thought leadership - Click To Read Article
The key challenges facing thought leaders probably boil down to three things - here they are...

Thought leadership blueprint and tips for 2011 - Click To Read Article
How do you sell? How do you market yourself? Are you happy with your PR? It is the start of a new year and a good time to question whether you should be doing things differently. Here are some tips for becoming a thought leader in 2011.

David Ogilvy's greatest tip for thought leaders - Click To Read Article
One of advertising greats, David Ogilvy has an excellent tip for aspiring thought leaders or brands wanting to be thought leaders in their field.

Your thought leadership is like a Christmas tree - Click To Read Article
Content without thought leadership is like Christmas presents without a tree.

Thought leadership must tell a genuine story - Click To Read Article
To be a thought leader or for your company to have a thought leadership campaign you need to tell a genuine story.

Thought leadership's magic cube - Click To Read Article
There are four key sides to your thought leadership campaign if you want it to be successful. I call it the magic cube.

Economist on thought leadership - hypocritical or valid point? - Click To Read Article
The Economist penned an article on thought leadership recently. This writer thinks they've got it wrong.

Avoiding sales' seven deadly sins - thought leadership - Click To Read Article
Done properly, thought leadership can help companies and specifically its sale and marketing team avoid the myriad of deadly sins lying in wait along the often lengthy sales path.

How to fill your pipeline pre- and post-sale? Thought leadership is the answer - Click To Read Article
Filling the sales pipeline is one of the most talked about aspects of marketing and sales. In this article I challenge conventional thinking about how to fill the pipeline and advocate that in fact thought leaderhip is one of the most effective ways to do so.

Thought leadership - a marketer's new value proposition - Click To Read Article
Is thought leadership the new sales pitch because customers no longer want to be sold to? This article covers how thought leadership can create a compelling value proposition for your customers and how you take this to market.

Thought leadership - sales new Trojan Horse - Click To Read Article
The way we sell has changed. The power in selling lies in developing a deep understanding of your customers' lives and their challenges and then delivering insights and knowledge that goes well beyond product or service specs. In fact the more you can stay away from these messages up front the better. How do you do this? Through thought leadership.

The impact of thought leadership on your employees - Click To Read Article
While thought leadership is a very powerful tool for companies to reach and influence their target publics, one of the most powerful spin offs of a thought leadership campaign handled properly is the impact on employees. Involve them in your thought leadership campaign and you will reap the rewards but more importantly you will have an engaged and motivated workforce.

Thought leadership interview with Marketing guru Dana VanDen Heuvel - Click To Read Article
In this thought leadership interview I speak to marketing consultant, author and speaker, Dana VanDen Heuvel. Besides writing regularly on thought leadership topics, Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices. He speaks regularly on these topics at industry events around the world.

Thought leadership gems from someone who really stands out - Click To Read Article
The world is not waiting to hear what you have to say says Scott Ginsberg. I agree and that is why as a brand or an individual you need to find a powerful mechanism for taking your ideas and insights to market. Thought leadership is that mechanism. Done properly it can provide a powerful boost to your brand and gain real, long-term traction with your target publics.

Thought leadership is a culture not a tactic - Click To Read Article
Thought leadership is a way of doing things. It should not be a tactic. Instead it needs to align closely to the values of the organisation.

Corporate consequence, trust and thought leadership - Click To Read Article
We live in an era of corporate consequence. Companies are being held to account and the consumer is becoming more responsible in who they choose to buy from and what they choose to buy. The consumer are wields a lot of power in terms of brand influence courtesy of social media channels online. Given this and the aftermath of the global economic crisis, many companies are struggling to imprint that most valued brand attribute on their publics - trust. This article outlines one way companies can overcome this.

Ken Blanchard's insights on thought leadership - Click To Read Article
Ken Blanchard is one of the world’s most influential figures on leadership and management. He is a sought-after author, speaker and business consultant on the topic. His book “The One Minute Manager’ co-authored with Spencer Johnson has sold more than 13 million copies. He has co-authored over 50 books and has been inducted into the Amazon Hall of Fame as one of the top 25 best-selling authors of all time. He has received many awards and honours for his contributions in the field of management and received The Thought Leadership award by Association of Learning Providers. In this interview, Ken gives his views on thought leadership and tips for aspiring thought leaders.

Thought Leadership interview with Gary Bertwistle - Click To Read Article
Gary Bertwistle is one of Australia's foremost thought leaders on creativity. In 2001 Gary designed and built The Ideas Vault, Australia's first ever dedicated creative space, designed specifically for the generation of better ideas. In early 2007 Gary self-published his first book entitled 'The Keys to Creativity'. Gary's second book 'Who Stole my Mojo?', was released in June 2008. In June 2009, 'What Made You Think of That?' was published and Gary's latest book, 'The Vibe', has just been published. I interviewed him about his views on thought leadership. It is long but only because he has some great insights to share and has been abundant with his advice in this regard. This is what he had to say:

Howard Gardner talks about thought leadership and 'good work' - Click To Read Article
Howard Gardner is the John H. and Elisabeth A.Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education. He also holds positions as Adjunct Professor of Psychology at Harvard University and Senior Director of Harvard Project Zero. Among numerous honors, Gardner received a MacArthur Prize Fellowship in 1981. He has received honorary degrees from 26 colleges and universities. In 2005 and again in 2008, he was selected by Foreign Policy and Prospect magazines as one of the 100 most influential public intellectuals in the world. The author of 25 books translated into 28 languages, and several hundred articles, Gardner is best known in educational circles for his theory of multiple intelligences.

Thought leadership is powered by three key principles - Click To Read Article
Thought leadership rests on three key principles: It is a PR rather than an advertising led exercise; It is about sharing information and content, and: It should produce a sound business outcome.

The sales pitch is dead - Click To Read Article
The approach to sales as we know it is dead. Why? Because a company's clients/consumers/target audience, call them what you will, want more. In this content rich society they crave information and insights and companies/brands that can help them make sense of their world.

David Meerman Scott talks about thought leadership - Click To Read Article
David Meerman Scott, is one of the pre-eminent thought leaders on PR and marketing. For those who are in the marketing or PR industry I can highly recommend his book "The New Rules of PR and Marketing". I asked him five questions about his views on thought leadership and its role in building a brand

Does product, sales or market leadership equal thought leadership? - Click To Read Article
While it may be fantastic to be top of the pops when it comes to your service or product it doesn't necessarily make you a thought leader in that market.

Beware, content doesn't a thought leader make - Click To Read Article
Does delivering great content aggregated from different sources make you a thought leader? My view is that it doesn't and I explain why.

Thought leadership tips from an expert - Click To Read Article
Bernard Salt is Australia's pre-eminent thought leader on consumer and demographic trends and represents KPMG at conferences around the globe to share his insights. Here he shares his views on what it takes to become a thought leader and some valuable tips on how to get there.

Benefits of a thought leadership campaign - Click To Read Article
What benefits does a company or individual accrue from being a thought leader? This is a question that I am often asked so I have listed these in a table.

Why do companies struggle with thought leadership while individuals flourish? - Click To Read Article
If you look at the stand out thought leaders of our time most are individuals as opposed to brands or companies. Why? And how can you turn this around?

How can failure and thought leadership go hand in hand? - Click To Read Article
The very nature of true thought leadership means that you will fail at some point. If you are leading the conversation, debate, research, commentary in your sector there will always be detractors. Don't let fear of failure hold back your thought leadership campaign.

Tips on taking your thought leadership campaign to market: Six - online - Click To Read Article
This is the sixth and final article in a series on how to take your thought leadership campaign to market

Tips on taking your thought leadership campaign to market: Four - media - Click To Read Article
This is the fourth in a series of six articles on how to take your thought leadership campaign to market.

Tips on taking your thought leadership campaign to market: Five – write and speak - Click To Read Article
This is the fifth in a series of six articles on how to take your thought leadership campaign to market.

Tips on taking your thought leadership campaign to market: Three – share - Click To Read Article
This is the third in a series of six articles on how to take your thought leadership campaign to market.

Tips on taking your thought leadership campaign to market: Two - audience - Click To Read Article
This is the second in a series of six articles on how to take your thought leadership campaign to market

How to take your thought leadership campaign to market: One – strategic business imperative - Click To Read Article
This is the first of a series of six articles on how to take your thought leadership campaign to market

Seven critical steps to positioning you as a thought leader - Click To Read Article
The seven key steps in the START IP methodology will help your arrive at a robust thought leadership position for you or for your company and its brands.

Can thought leadership survive without online? - Click To Read Article
The traditional way we communicate with our stakeholders has changed. It is no longer about communicating to them but rather with them with. Online and social media play a major role in this and it is a role that has serious implications for becoming a thought leader.

Does one quick campaign = thought leadership? - Click To Read Article
There are two types of thought leadership. Don't be fooled into thinking that just because you put out one white paper or commission one piece of research that you are now a thought leader in your industry. It is a step in the right direction but it takes more than that.

Do you have the coourage to be a thought leader? - Click To Read Article
Thought leaders need to be brave - brave with their thoughts, brave with how they put them out there and brave enough to stand up and defend them if necessary. The way we communicate with our various stakeholders has changed significantly and thought leadership can deliver the means for engaging in a more meaningful way for both parties.

How thought leadership can turbo charge your brand - Click To Read Article
Thought leadership is an extremely powerful leadership tool for a company or one's own personal branding. But what does it require to become a thought leader?





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