---

Guest post by: Ian Berry Become an Author

Tweet

---

---

My strategy for growing my business is to understand the challenges people in my niche markets face and the causes of these challenges, and then post my solutions in a multitude of social media channels such as articles like this one, my monthly ezine, YouTube, Twitter, LinkedIn, Facebook, Slideshare, just to name a few.

I then have conversations with people who download my solutions and I convert a percentage of these people into my clients. Some of these people become part of my community and refer me onto other people.

What is your strategy for using social media to grow your business?

Most people when I ask them this question can't answer it because they don't have a strategy!

Many business leaders ban the use of social media during working hours. I regard this head in the sand approach as stupid and know it is ultimately very costly to business growth.

Some leaders I know allow employees to use the internet for non-core business purposes before 8 am, between 12 and 2 pm and after 4 pm. This is sensible however if such a policy is not part of an overall strategy then less than desired results are likely.

Are you paying people to update their profiles and engage in social media activities? The answer is yes whether you like it or not, or have given your employees permission or not.

Having a strategy for using social media in your business means you can get a return on your investment in your employees use of social media and if you involve your employees in the design of strategy they are more likely to execute it and not abuse the privileges you give to them.

What is your strategy for using social media to grow your business?

Be the difference you want to see in the world

Ian

Founder Differencemakers Community

Related Articles

  The New Facebook Profile
  Facebook Marketing Tips and Techniques
  How to Market Your Business Opportunity on Facebook - Online Marketing Secrets
  15 Ways to Create High Visibility with FaceBook
  Using Social Networking to Boost Your Business
  6 Hot Facebook Apps That Should Not Be Ignored
  10 Facebook Tips for Professionals
  Getting in Social Media Marketing
  How To Use Facebook For Business | 6 Powerful Tips!
  How to Promote your Business on Facebook for Free
  Facebook is not just for kids anymore
  Facebook Business Page- A New Approach through SEO in the Social World
  Tips to increase your visibility on Facebook
  22 Places for Coaches to Promote Teleseminars and Webinars
  How to Make Friends on Facebook
  Five Tips for Marketing Your Book on Facebook
  Facebook skeptics…
  Social Media Management Tips
  Ten Things You Didn't Know About Facebook
  Generating free leads with social media - 4 ways to set up and use facebook to market your business

Related Forum Posts

Re: On Which Social Media Sites Are You Most Active?
Re: Social Media Marketing - Corporate Vs. Small Business
Re: Are you going to use Facebook Timeline?
Facebook -- personal vs. business?
Re: First Facebook Ad - Experiment!

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How To Become A Member of the Paparazzi

Fear Factors in Small Business: Sales & Marketing

The Top 6 Ways to Violate the FLSA

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.