Are you providing what people want or are you trying to provide what you think people need?

Guest post by: Ian Berry
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16 ways to help your employees to feel more valued, fulfilled, and loved - By Ian Berry

The Australian Government is currently and desperately trying to make law what they think people need in immigration, dealing with climate change, gambling, and in a host of other areas. They are failing miserably because they do not listen to what stakeholders actually want.

Numerous groups are suggesting to the Government to listen and collaborate and they just plough on doing their own thing!

I am staggered by the amount of business owners I meet who try and build a business around what they think people need, rather than providing what people want. The best business to be in today is clearly about providing services/products for customers, rather than trying to find customers for our services/products.

What kind of business are you running? Are you providing what people want or are you trying to provide what you think people need?

You will go broke if your answer is the latter.

The great thing about providing people with what they want and building relationships with our customers over time, is that we can end up providing people with what they need as well.

Be the difference you want to see in the world

Ian

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Free PDF Download
16 ways to help your employees to feel more valued, fulfilled, and loved - By Ian Berry

About the Author: Ian Berry

RSS for Ian's articles - Visit Ian's website
Since 1991 I have partnered with passionate and enlightened leaders in changing what's normal for the good of yourself, other people, our planet, and for profit.

My specialisations are:

Change people can actually believe in and make happen

Change where everyone can win (the technical term is creating shared value or CSV) a business growth strategy referred to in a recent Harvard Business Review article by Michael E. Porter and Mark R. Kramer as The Big Idea.

My fourth book changing what's normal contains 58 sparkenations.

A sparkenation is a word I created to denote: a spark that ignites passion that leads to action that changes what’s normal.

You can check out my online and in person sparkenations here.

Click here to visit Ian's website.

More from Ian Berry
Good People Arent Hard To Find
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Are you providing what people want or are you trying to provide what you think people need?

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