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What we all really want
| Guest post by: Ian Berry |
Article Overview: “A company today owes its employees one of the most rewarding experiences in their lifetimes, a chance to realize their quest to grow, to achieve, and to make a difference in the world. Nothing more, nothing less.” John Sculley wrote the above in 1987. It was a revolutionary idea then and for most still is. It is what we all want. The key is to make this happen for others first.
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Free Download - Change management is an oxymoron By Ian Berry |
What we all really want
I had a coffee this week with a reader of my changing what’s normal book. It was the first time we had met. I was thrilled to hear his story of how he is changing what’s normal in his own life.
He then surprised me by giving me a gift, a book called Odyssey - Pepsi to Apple ... a journey of adventure, ideas, and the future. The book is John Sculley’s side of his friendship pre and during his role as CEO of Apple, and then fall out with Steve Jobs.
The following statement in the book stopped me in my tracks and I have been thinking about it ever since:
“A company today owes its employees one of the most rewarding experiences in their lifetimes, a chance to realize their quest to grow, to achieve, and to make a difference in the world. Nothing more, nothing less.”
John Sculley wrote the above in 1987. It was a revolutionary idea then and for most still is. It is what we all want. The key is to make this happen for others first.
Act on the idea with your employees, your customers, everyone. Make every transaction and interaction matter. Give people the experience of their lifetime.
Apple has a goal to change the way people work and live.
In our own way we should all have this goal because much of the status quo is sucking the life out of us. For our own sakes, the sake of our children and their children, we must stop the rot.
Be the difference you want to see in the world
Ian
Article Tags: Change Changing whats normal Giving Want Business purpose
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About the Author: Ian Berry RSS for Ian's articles - Visit Ian's website My specialisations are:
A sparkenation is a word I created to denote: a spark that ignites passion that leads to action that changes what’s normal. You can check out my books outline, download 3 sparkenations with my compliments, or purchase here. Click here to visit Ian's website   13 key reasons why most change programs fail The Leadership of Giving Internal Customers Must Be Raving Fans Too How skillful are you are letting go when you need to and being persistent when you need to be The great questions real leaders often ask themselves |
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