Ian Berry

Leadership Author

Since 1991 I have partnered with passionate and enlightened leaders in changing what's normal for the good of yourself, other people, our planet, and for profit.

My specialisations are:

  • Change people can actually believe in and make happen
  • Change where everyone can win (the technical term is creating shared value or CSV) a business growth strategy referred to in a recent Harvard Business Review article by Michael E. Porter and Mark R. Kramer as The Big Idea.
My fourth book changing what's normal contains 58 sparkenations.

A sparkenation is a word I created to denote: a spark that ignites passion that leads to action that changes what’s normal.

You can check out my online and in person sparkenations here.

 

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