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Guest post by: Nikki Owen Become an Author

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Shortly after seeing Tony Robbins at Wembley I met Paul Mckenna, one of the UK’s leading hypnotists, and I was instantly struck by the contrast in his personality. Quieter and more restrained than Tony, he none-the-less possessed the seemingly effortless skill to compel attention and hold interest.

During my career I have often found myself in the company of individuals who have that indefinable quality that draws you to them and leaves you feeling wonderfully energised as a result of meeting them. As a teenager I studied theatre and the performing arts. I noticed then that technical excellence was not a prerequisite for a brilliant performance. Sometimes an artiste would walk onto the stage yielding an invisible power that captivated and mesmerised their audience whom they were able to move to tears.

Charismatic people became my passion. I started to notice them in the same way that you start seeing loads of cars similar to the one you’ve just bought because it has been flushed into your conscious awareness. I paid attention to the way they spoke, how they moved, their posture, the types of words they used and the more I noticed the harder it was to categorise the elements that typify this level of intensive magnetism. I met charismatic people who were tall, had powerful voices and appeared utterly confident. Others were tiny in stature, spoke very little yet appeared to really listen to what I was feeling.
From CEOs within big organisations to self-made millionaires, brilliant salespeople to faith healers, I saw that charisma was a gift that just kept on giving in terms of the beneficial advantages it created for its owner.

Up until recently, many believed that you either had charisma or not. Given that I’ve dedicated the majority of my career to training and development I know you can teach almost everything if the learner is motivated and the appropriate learning method is used. Yet ‘charisma’ isn’t just a collection of highly refined techniques. You can’t teach people these skills without seeking to create a mindset change. That’s why charisma needs to be developed by adopting the dual perspectives of ‘inside-out’ and ‘outside-in’, working holistically in the knowledge that the mind and body are totally interconnected.

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