Top Marketing Guru Shares Success Secrets (Part 1)
Top Marketing Guru Shares Success Secrets (Part 1)
INTERVIEW: I had the honor to interview marketing guru, Joe Vitale, in 2002 for an entire hour. Although it was four years ago, his wisdom about realizing success in business and life is still timeless. In this 3 part interview,we cover such topics as: hypnotic marketing, the 5 principles of spiritual marketing, secrets of top marketers like Madonna and Trump, and his TARGET marketing formula.
------------------------------------------------------------------------------------------------------
D: Joe, to what can you attribute your extraordinary success in business and marketing? ------------------------------------------------------------------------------------------------------
J: The short answer is ... I have done nothing but follow my enthusiasm. It’s a variation of Joseph Campbell’s “follow your bliss,” but it means a more to me . Whatever I get enthused about ... excited about .... passionate about, whether it be books, marketing, magic, whatever, I pursued it with a *focused intent.*
That, to me, is a major key to success. That does not mean that I was so addictive, my life fell apart. Rather I had intentions and clarity about my intentions so I could focus on them while still maintaining balance in other areas. That is the quick answer.
The long answer: I learned what I needed to know as I needed to know it. Eg., when my first book - “Zen and The Art of Writing” - came out in 1984, I did not know much about marketing. While I had studied it in college, I did not know the “street smart level” of marketing.
Then when I published my book, since my publisher did not know marketing, I had to learn it. As a result, I sold more books than my publisher did. As word got out, people started to coming to me, asking me to teach them. And I started getting clients.
If there are any elements of my success, it’s going for my dreams, following my enthusiasm and learning whatever I needed to know along the way.
------------------------------------------------------------------
D: From whom did you learn the most over the years?
------------------------------------------------------------------
J: Out of the 3000 books I have in my library and the many self help, spiritual books I have read, I have learned the most from a book called “The Magic of Believing” by Claude Bristol ... marketing-wise, the book that changed my life was “The Robert Collier Letter Book” by Robert Collier. The last book has legendary status among marketers. That book changed my life. I was an ok copywriter before that. I was a hypnotic copywriter after that.
I am very much a disciple of John Kapples. John, the VP, BBDO Advertising Agency. John has written many marketing books - all of which are worth studying and learning from. He is probably considered the greatest copy writer who ever lived.
I wrote a book on the business methods of P.T. Barnum. I don’t want to overlook how much that P.T. Barnum has influenced me. He was a marketing genius.
-------------------------------------------------------------------------------------
D: How did you learn about P.T. Barnum? Through his autobiography? -------------------------------------------------------------------------------------
J: I knew about Barnum, just like everyone else, as the circus promoter. But there was a book by Og Mandino called “The University of Success.” In it, there was an excerpt from P.T. Barnum’s autobiography. I loved it and, as a result, read his autobiography. What a story teller! What a showman! What a brilliant genius who was able to take the commonplace and turned into a place people would pay to see. I was mesmerized by the man.
-------------------------------------------------------------------------------------------------------
D: In today’s marketplace, what separates Joe Vitale from other marketing consultants? -------------------------------------------------------------------------------------------------------
J: Probably the spiritual dimension. For the longest time, I suppressed talking about it. Now that I have written the book, “Spiritual Marketing,” I am very open to talking about my inside out approach to marketing.
I practiced spiritual, metaphysical principles in my business for 20 years, but did not tell my clients I did it that way. It was a private thing. I read rare spiritual books - like by Neville. He worked with visualization and feelings, but went deeper about being clear about intentions and making sure there was not any self-sabotage there.
I think what separates me from other marketers is the spiritual side. I apply spiritual principles to business.
---------------------------------------------------------------
D: What does “spiritual marketing” mean to you?
---------------------------------------------------------------
J: Spiritual marketing, to me, means operating my business and creating my marketing from my heart, not my head. I say “spiritual marketing” is psychological. It is metaphysical. It is also practical.
In my book, “Spiritual Marketing,” I wrote about a 5 step process for creating wealth, or anything else, from the inside out. My spiritual marketing approach is heart-based.
So rather than looking in the newspaper for what is the hot trend and then jumping on it, I look within myself and see what is knocking at my door to pursue. That may or may not coincide with the newspaper. I will have more fun and more success by following an “inside out” news reporting than and “outside in” reporting.
--------------------------------------------------------------------------------------------------------
D: Would you be willing to share the 5 principles from your “Spiritual Marketing” book?
--------------------------------------------------------------------------------------------------------
J: Sometimes, you don’t need all 5 of the principles. Sometimes you can get by with one or two. For the sake of clarity, let me walk through all 5.
STEP 1: KNOW WHAT YOU DON’T WANT.
Most people are on step #1 ... complaining about what they don’t want. I say use it as your springboard to step #2.
STEP 2: CHOOSE WHAT YOU DO WANT.
There is tremendous power is stating your intention. For those who don’t know what they want, I say go to step #1. Look at what you are complaining about and turn it around into what you want.
STEP 3: GET CLEAR.
This is something that isn’t talked about enough. When you state what you want, usually the doubts, the fears, the negativity start surfacing. Unless you get clear of that, it will get in the way of creating what you want. Getting clear will create what you want faster than you thought was humanly possible.
STEP 4: FEEL WHAT IT WOULD BE LIKE TO HAVE, DO OR BE WHAT YOU HAVE ASKED FOR
Emotion is the fuel that brings these desires into being. That is the fire. Feel it and you will bring it into being.
STEP 5: LET GO.
This is often a hard step. We can’t orchestrate the Universe. Our ego is too small. The Universe sees the big picture better than we do. Say what you want, then let go in trying to achieve it. It may come to you in a surprising way.
---------------------------------------------------------------------------------------------------------------
D: With regard to your Step 3 and getting clear of your doubts and limited beliefs,
is there any particular practice or way that you do that?
----------------------------------------------------------------------------------------------------------------
J: For me, *nothing* compares to the power in working with somebody else ... what I call a “miracles” coach in getting clear. Because, most of the time, if we try to get clear of our own doubts or blocks, we are just bouncing off the walls of our own box.
We need someone outside of that box to help us get clear of what is holding us back. When I find that happens, results usually happen pretty magically and pretty quickly.
The greatest technique to get clear is to work with a “miracles” coach. Someone you trust. Someone who can listen lovingly and report back to you what they are seeing. It will help you see things differently than you have been seeing them.
To be more specific, if there is any one method I would recommend , it is the “option” process. The “option” process has been written about by Barry Neille Kaufman in his book, “To Love Is To Be Happy With ...” It is a gentle method of questioning beliefs, coming from a foundation of total, unconditional love. True miracles of happen with me with that method.
REMINDER: Check out Parts 2 and 3 of this interview where Joe will speak more specifically about Hypnotic Marketing, Advertising and, as a final question, the business legacy he wants to impart to others.
Top Marketing Guru Shares Success Secrets Part 1 - To learn more about this author, visit Denise Corcoran's Website.
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BACKGROUND: Joe Vitale is an explosive, “results only” marketing consultant and the world’s first Hypnotic Marketer. He is the author of many books, including his book “Spiritual Marketing,” best selling e-book “Hypnotic Writing,” and best-selling Nightingale-Conant audio program,“ ”The Power of Outrageous Marketing.”
INTERVIEW: I had the honor to interview marketing guru, Joe Vitale, in 2002 for an entire hour. Although it was four years ago, his wisdom about realizing success in business and life is still timeless. In this 3 part interview,we cover such topics as: hypnotic marketing, the 5 principles of spiritual marketing, secrets of top marketers like Madonna and Trump, and his TARGET marketing formula.
------------------------------------------------------------------------------------------------------
D: Joe, to what can you attribute your extraordinary success in business and marketing? ------------------------------------------------------------------------------------------------------
J: The short answer is ... I have done nothing but follow my enthusiasm. It’s a variation of Joseph Campbell’s “follow your bliss,” but it means a more to me . Whatever I get enthused about ... excited about .... passionate about, whether it be books, marketing, magic, whatever, I pursued it with a *focused intent.*
That, to me, is a major key to success. That does not mean that I was so addictive, my life fell apart. Rather I had intentions and clarity about my intentions so I could focus on them while still maintaining balance in other areas. That is the quick answer.
The long answer: I learned what I needed to know as I needed to know it. Eg., when my first book - “Zen and The Art of Writing” - came out in 1984, I did not know much about marketing. While I had studied it in college, I did not know the “street smart level” of marketing.
Then when I published my book, since my publisher did not know marketing, I had to learn it. As a result, I sold more books than my publisher did. As word got out, people started to coming to me, asking me to teach them. And I started getting clients.
If there are any elements of my success, it’s going for my dreams, following my enthusiasm and learning whatever I needed to know along the way.
------------------------------------------------------------------
D: From whom did you learn the most over the years?
------------------------------------------------------------------
J: Out of the 3000 books I have in my library and the many self help, spiritual books I have read, I have learned the most from a book called “The Magic of Believing” by Claude Bristol ... marketing-wise, the book that changed my life was “The Robert Collier Letter Book” by Robert Collier. The last book has legendary status among marketers. That book changed my life. I was an ok copywriter before that. I was a hypnotic copywriter after that.
I am very much a disciple of John Kapples. John, the VP, BBDO Advertising Agency. John has written many marketing books - all of which are worth studying and learning from. He is probably considered the greatest copy writer who ever lived.
I wrote a book on the business methods of P.T. Barnum. I don’t want to overlook how much that P.T. Barnum has influenced me. He was a marketing genius.
-------------------------------------------------------------------------------------
D: How did you learn about P.T. Barnum? Through his autobiography? -------------------------------------------------------------------------------------
J: I knew about Barnum, just like everyone else, as the circus promoter. But there was a book by Og Mandino called “The University of Success.” In it, there was an excerpt from P.T. Barnum’s autobiography. I loved it and, as a result, read his autobiography. What a story teller! What a showman! What a brilliant genius who was able to take the commonplace and turned into a place people would pay to see. I was mesmerized by the man.
-------------------------------------------------------------------------------------------------------
D: In today’s marketplace, what separates Joe Vitale from other marketing consultants? -------------------------------------------------------------------------------------------------------
J: Probably the spiritual dimension. For the longest time, I suppressed talking about it. Now that I have written the book, “Spiritual Marketing,” I am very open to talking about my inside out approach to marketing.
I practiced spiritual, metaphysical principles in my business for 20 years, but did not tell my clients I did it that way. It was a private thing. I read rare spiritual books - like by Neville. He worked with visualization and feelings, but went deeper about being clear about intentions and making sure there was not any self-sabotage there.
I think what separates me from other marketers is the spiritual side. I apply spiritual principles to business.
---------------------------------------------------------------
D: What does “spiritual marketing” mean to you?
---------------------------------------------------------------
J: Spiritual marketing, to me, means operating my business and creating my marketing from my heart, not my head. I say “spiritual marketing” is psychological. It is metaphysical. It is also practical.
In my book, “Spiritual Marketing,” I wrote about a 5 step process for creating wealth, or anything else, from the inside out. My spiritual marketing approach is heart-based.
So rather than looking in the newspaper for what is the hot trend and then jumping on it, I look within myself and see what is knocking at my door to pursue. That may or may not coincide with the newspaper. I will have more fun and more success by following an “inside out” news reporting than and “outside in” reporting.
--------------------------------------------------------------------------------------------------------
D: Would you be willing to share the 5 principles from your “Spiritual Marketing” book?
--------------------------------------------------------------------------------------------------------
J: Sometimes, you don’t need all 5 of the principles. Sometimes you can get by with one or two. For the sake of clarity, let me walk through all 5.
STEP 1: KNOW WHAT YOU DON’T WANT.
Most people are on step #1 ... complaining about what they don’t want. I say use it as your springboard to step #2.
STEP 2: CHOOSE WHAT YOU DO WANT.
There is tremendous power is stating your intention. For those who don’t know what they want, I say go to step #1. Look at what you are complaining about and turn it around into what you want.
STEP 3: GET CLEAR.
This is something that isn’t talked about enough. When you state what you want, usually the doubts, the fears, the negativity start surfacing. Unless you get clear of that, it will get in the way of creating what you want. Getting clear will create what you want faster than you thought was humanly possible.
STEP 4: FEEL WHAT IT WOULD BE LIKE TO HAVE, DO OR BE WHAT YOU HAVE ASKED FOR
Emotion is the fuel that brings these desires into being. That is the fire. Feel it and you will bring it into being.
STEP 5: LET GO.
This is often a hard step. We can’t orchestrate the Universe. Our ego is too small. The Universe sees the big picture better than we do. Say what you want, then let go in trying to achieve it. It may come to you in a surprising way.
---------------------------------------------------------------------------------------------------------------
D: With regard to your Step 3 and getting clear of your doubts and limited beliefs,
is there any particular practice or way that you do that?
----------------------------------------------------------------------------------------------------------------
J: For me, *nothing* compares to the power in working with somebody else ... what I call a “miracles” coach in getting clear. Because, most of the time, if we try to get clear of our own doubts or blocks, we are just bouncing off the walls of our own box.
We need someone outside of that box to help us get clear of what is holding us back. When I find that happens, results usually happen pretty magically and pretty quickly.
The greatest technique to get clear is to work with a “miracles” coach. Someone you trust. Someone who can listen lovingly and report back to you what they are seeing. It will help you see things differently than you have been seeing them.
To be more specific, if there is any one method I would recommend , it is the “option” process. The “option” process has been written about by Barry Neille Kaufman in his book, “To Love Is To Be Happy With ...” It is a gentle method of questioning beliefs, coming from a foundation of total, unconditional love. True miracles of happen with me with that method.
REMINDER: Check out Parts 2 and 3 of this interview where Joe will speak more specifically about Hypnotic Marketing, Advertising and, as a final question, the business legacy he wants to impart to others.
Top Marketing Guru Shares Success Secrets Part 1 - To learn more about this author, visit Denise Corcoran's Website.
Like this article? Share it with your friends
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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