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Tunnel Vision Marketing
Written by: Denise CorcoranArticle Overview: Tired of investing time or money marketing your business and going nowhere fast? Frustrated by how "hit or miss" your marketing efforts turn out? Want to know the secret to multiplying your marketing results with greater precision and velocity? Read this article and learn the #1 secret for escalating your revenues 50% or more ... guaranteed.
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Tunnel Vision Marketing
Tired of investing time or money marketing your business and going nowhere fast? Frustrated by how “hit or miss” your marketing efforts turn out? Want to know the secret to multiplying your marketing results with greater precision and velocity?
The solution is simpler than you think.
More than 85% of all businesses suffer from a profit-threatening disease called Tunnel Vision Marketing. What are the symptoms? How can you diagnose if your business is suffering from this disease?
Well, when you think of the word “tunnel vision,” what words come to mind? “Narrow focus?” “Losing sight of ...?” “Blinders?” “Missing the big picture?”
Tunnel Vision Marketing is all these symptoms and more. It ‘s a blindness about who your client is ... what makes them tick ... what they are deeply feeling, etc. If your business is in survival mode, plateaued or tolerating marginal performance, it is probably suffering from Tunnel Vision Marketing.
The good news is: there is a cure. What I am about to share with you is the ** #1 SECRET OF TOP MARKETEERS **. A secret that will escalate your revenues ... cut your marketing time by 50+% ... and differentiate you and your business, even in the most crowded competitive times.
You want to know that secret, right? Then read on.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
#1 MARKETING SUCCESS SECRET:
“Thou shalt know thy clients and prospects ... inside and out.”
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Imagine in your mind’s eyes a recent prospect. What do you know about that person? Anything, other than their name, phone #, etc.? Do you know what makes this person tick? Do you know their *real* needs and wants?
If you want to dramatically shift your marketing results, you MUST put yourself in your client’s or prospect’s shoes. You MUST know the nuances of their thinking ... their feelings
... their lifestyle ... their deepest desires ... their most anguishing challenges. You MUST get into their head. You MUST connect with their heart. Below are the top 7 questions to which you need to know the answers if you want to multiply your marketing results.
1. What worries keep your clients awake at night, losing hours upon hours of sleep?
2. What are their deepest fears that stop them dead in their tracks, haunting their every thought and tying knots in their stomach?
3. What angers them most, gets their adrenaline going?
4. What do they most secretly, deeply desire?
5. What values are important to them in their business/life?
6. What criteria do they use in making decisions?
7. What kind of books do they read? What kind of TV shows do they watch? What is their home like? How do they spend their leisure time? What is their lifestyle like?
If you take the time to know the heart, head and soul of your potential clients, the payoff in your marketing results will be HUGE. REMEMBER: Tunnel Vision Marketing, if not corrected in time, can be fatal to your business.
**************************** COACH’S ACTION STEP *****************************
First, answer the above questions yourself to test your knowledge of your targeted markets. Then ask these same questions of 5+ prospects/clients in each market. Other sources for this info: check out the “hot topics” and ads in publications targeted to your markets. Use this information in your marketing communications and strategies for reaching your market. Guaranteed to cure any of your marketing woes!
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About the Author: Denise Corcoran RSS for Denise's articles - Visit Denise's website  Click here to visit Denise's website   The Leadership Edge Buying 2.0 |
Related Forum Posts
Different Hats
- CEO Sales & Marketing & Leadership Development Company
Strategic Vision 10
Alliances & Growth Strategies 10
Hiring & Managing People 8
Mentoring 8-9
Strategic Planning for Clients 10
Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty)
Financial Management 9
Bookkeeping 3 (outsourced as I really hate the fine details like GST0
Administrative Follow Up 6-7 (again have great staff)
Writing & Publishing 9 (getting better all the time!)
Speaking 10 (so I have been told)
Self Promotion 9-10
Web development & Promotion 6-7 (learning more and have brought on players who are 10+)
Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have)
Great topic Kevin!!
Jude
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Essential Leadership skills
- Vision
Values
Mission
Strategic Thinking
Decision Making
Communication
Team Bonding
People Development
Coaching / Mentoring / Guiding / Grooming
Presentation
Thanks
Robert
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f
- Hi,
Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few,
great looking site btw Jeff,
take care,
Carol
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