Value-Driven Marketing: How To Increase Your Clients, Referrals & Customer Loyalty With Ease
Value-Driven Marketing: How To Increase Your Clients, Referrals & Customer Loyalty With Ease
==> “Isn't there must a better, easier, more lucrative way to market and grow my business?” <==
There IS. I call it “value-driven marketing.”
Value-driven marketing, unlike traditional product marketing, has one destination: to create deep, meaningful VALUE in your clients’ businesses or lives. With this approach, you become a magnet for new clients and prospects. You cultivate lifetime customer loyalty.
Below are the success principles to such an approach.
SUCCESS PRINCIPLE #1: Value-driven marketing is a mindset ... a fundamental shift in the way you think about marketing.
Value-driven marketing requires a deep desire to serve ... a deep love of your customers. It requires a daily commitment to seek “more ways to add value to your clients’ lives/businesses.” How are you adding value to your clients’ lives or businesses on a daily basis?
SUCCESS PRINCIPLE #2: Value is in “the eye of the beholder.”
Value is in “the eye of the beholder.” Your prospects and clients -- not you -- determine the “worth” or “value” of your products or services. How do your prospects and clients perceive your value?
SUCCESS PRINCIPLE #3: There are 2 kinds of value: perceived and real value. Both are necessary to grow your business.
Perceived value gets your “foot in the door” and converts prospects to clients. Real value is what keeps your clients coming back. Are you creating both perceived and real value in your marketing efforts?
SUCCESS PRINCIPLE #4: To create value, you must get inside the customer’s head.
Creating value requires that you know your prospects and clients inside and out. You must know their emotional “hot buttons,” their motivations, their preferences, their decision criteria, etc. Without such knowledge, your marketing efforts are like blowing in the wind. What do you know about your clients and prospects? What additional information do you need to create compelling value for your customer?
SUCCESS PRINCIPLE #5: The more value you can create at each step in the marketing process, the faster you will grow your business.
Marketing is not an event, but a continuum. From lead generation to post sales follow-up, there are hundreds of opportunities to add value. Eg., to generate more leads, you may offer a free report of value to your target market. Where throughout your marketing process are you creating value? What simple ways can you add value to generate more leads, convert more prospects and create greater customer loyalty?
Commit to incorporate these success principles to your marketing efforts and watch your business soar!
ValueDriven Marketing How To Increase Your Clients Referrals Customer Loyalty With Ease - To learn more about this author, visit Denise Corcoran's Website.
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Are you an established business who has reached a certain level of success, yet, find yourself frequently asking:
==> “Isn't there must a better, easier, more lucrative way to market and grow my business?” <==
There IS. I call it “value-driven marketing.”
Value-driven marketing, unlike traditional product marketing, has one destination: to create deep, meaningful VALUE in your clients’ businesses or lives. With this approach, you become a magnet for new clients and prospects. You cultivate lifetime customer loyalty.
Below are the success principles to such an approach.
SUCCESS PRINCIPLE #1: Value-driven marketing is a mindset ... a fundamental shift in the way you think about marketing.
Value-driven marketing requires a deep desire to serve ... a deep love of your customers. It requires a daily commitment to seek “more ways to add value to your clients’ lives/businesses.” How are you adding value to your clients’ lives or businesses on a daily basis?
SUCCESS PRINCIPLE #2: Value is in “the eye of the beholder.”
Value is in “the eye of the beholder.” Your prospects and clients -- not you -- determine the “worth” or “value” of your products or services. How do your prospects and clients perceive your value?
SUCCESS PRINCIPLE #3: There are 2 kinds of value: perceived and real value. Both are necessary to grow your business.
Perceived value gets your “foot in the door” and converts prospects to clients. Real value is what keeps your clients coming back. Are you creating both perceived and real value in your marketing efforts?
SUCCESS PRINCIPLE #4: To create value, you must get inside the customer’s head.
Creating value requires that you know your prospects and clients inside and out. You must know their emotional “hot buttons,” their motivations, their preferences, their decision criteria, etc. Without such knowledge, your marketing efforts are like blowing in the wind. What do you know about your clients and prospects? What additional information do you need to create compelling value for your customer?
SUCCESS PRINCIPLE #5: The more value you can create at each step in the marketing process, the faster you will grow your business.
Marketing is not an event, but a continuum. From lead generation to post sales follow-up, there are hundreds of opportunities to add value. Eg., to generate more leads, you may offer a free report of value to your target market. Where throughout your marketing process are you creating value? What simple ways can you add value to generate more leads, convert more prospects and create greater customer loyalty?
Commit to incorporate these success principles to your marketing efforts and watch your business soar!
ValueDriven Marketing How To Increase Your Clients Referrals Customer Loyalty With Ease - To learn more about this author, visit Denise Corcoran's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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