Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

Value-Driven Marketing: How To Increase Your Clients, Referrals & Customer Loyalty With Ease



Free PDF Download
Fearless Business Growth: Making 2009 Big, Bold and Profitable ... Even in a Recession - By Denise Corcoran

Name: Email:


Are you an established business who has reached a certain level of success, yet, find yourself frequently asking:

==> “Isn't there must a better, easier, more lucrative way to market and grow my business?” <==

There IS. I call it “value-driven marketing.”

Value-driven marketing, unlike traditional product marketing, has one destination: to create deep, meaningful VALUE in your clients’ businesses or lives. With this approach, you become a magnet for new clients and prospects. You cultivate lifetime customer loyalty.

Below are the success principles to such an approach.

SUCCESS PRINCIPLE #1: Value-driven marketing is a mindset ... a fundamental shift in the way you think about marketing.

Value-driven marketing requires a deep desire to serve ... a deep love of your customers. It requires a daily commitment to seek “more ways to add value to your clients’ lives/businesses.” How are you adding value to your clients’ lives or businesses on a daily basis?

SUCCESS PRINCIPLE #2: Value is in “the eye of the beholder.”

Value is in “the eye of the beholder.” Your prospects and clients -- not you -- determine the “worth” or “value” of your products or services. How do your prospects and clients perceive your value?

SUCCESS PRINCIPLE #3: There are 2 kinds of value: perceived and real value. Both are necessary to grow your business.

Perceived value gets your “foot in the door” and converts prospects to clients. Real value is what keeps your clients coming back. Are you creating both perceived and real value in your marketing efforts?

SUCCESS PRINCIPLE #4: To create value, you must get inside the customer’s head.

Creating value requires that you know your prospects and clients inside and out. You must know their emotional “hot buttons,” their motivations, their preferences, their decision criteria, etc. Without such knowledge, your marketing efforts are like blowing in the wind. What do you know about your clients and prospects? What additional information do you need to create compelling value for your customer?

SUCCESS PRINCIPLE #5: The more value you can create at each step in the marketing process, the faster you will grow your business.

Marketing is not an event, but a continuum. From lead generation to post sales follow-up, there are hundreds of opportunities to add value. Eg., to generate more leads, you may offer a free report of value to your target market. Where throughout your marketing process are you creating value? What simple ways can you add value to generate more leads, convert more prospects and create greater customer loyalty?

Commit to incorporate these success principles to your marketing efforts and watch your business soar!


Related Articles

  Why Are You Waiting to Ask For Referrals
  Is It's Never Too Late or Early to Build Customer Loyalty
  The Referral Habit - Sales and Marketing Training
  Proven Business Building Success Formula for Building Customer Loyalty
  Referrals Easy as 12e
  Revealed key elements of a successful customer loyalty programs
  Increase Your Advocates
  Customer Loyalty Investing In Relationships
  Advertising & Referrals -The Two Big Punches of Marketing
  Getting Referrals
  8 Questions to Ask Yourself in a Recession
  Where to Invest?
  Did You Get Any Referrals Today?
  Get More Clients by Developing a Referral System
  Why Referral Business Is So Valuable
  Three Steps To Customer Loyalty
  Increase Sales by Demonstrating Appreciation through High Business Ethics
  How to Increase Sales Is Process Driven and Begins with Existing Customers Not New Ones
  Franchise Success Through Loyalty Clubs
  Are Business Networking Referrals Critical Business Strategies Within Your Strategic Plan?

Home > Leadership > Denise Corcoran > ValueDriven Marketing How To Increase Your Clients Referrals Customer Loyalty With Ease >

Free PDF Download
Fearless Business Growth: Making 2009 Big, Bold and Profitable ... Even in a Recession - By Denise Corcoran

Name: Email:

About the Author: Denise Corcoran

RSS for Denise's articles - Visit Denise's website
Denise Corcoran - CEO, The Empowered Business (tm) - assists CEOs, executives and business owners in taking a quantum leap from the ordinary to extraordinary … from unrealized dreams to mastering their destiny … from slow growth to exponential results. A business & leadership coach, strategic consultant and Master NLP Practioner, Denise's unique "inside out" approach provides deep transformation and lasting change in you, your organization and your results. Her latest e-book: "The Mindset of Greatness: 21 Principles to Becoming an Unstoppable Woman ... Oprah Winfrey Style!" http://www.EmpoweredBusiness.com Subscribe to her monthly ezine - The Empowered Business (tm) - and learn the legendary secrets of top business achievers. http://www.empoweredbusiness.com/Newsletter_signup.html
Click here to visit Denise's website.
Dashed Line

More from Denise Corcoran
The Leadership Edge
Buying 2.0

Related Forum Posts

Re: Who Did You Learn Most From and Why? Re: Who Did You Learn Most From and Why?
Different Hats Different Hats
Re: From Sales to Marketing Re: From Sales to Marketing
Re: Two Useful Books To Help You Focus On The CLIENT Re: Two Useful Books To Help You Focus On The CLIENT
Wearing different hats in Business Wearing different hats in Business

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause



Worksheets
By: Evan Carmichael

Do you have what it takes to be an entrepreneur?

8 Powerful Steps to Finding Your Passion

Does your pitch suck?

Create a plan of attach to launch your new business.

8-Cover

Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

How To Give Effective Feedback

The Magic of Marketing in Action

Help, My House is On Fire!

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.