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Marketing - Organizational and Employee

Guest post by: Phil Johnson

Article Overview: Organizational marketing attracts ideal customers and clients to your front door. But it is the emotionally intelligent marketing of EVERY employee that is responsible for developing deep life long client relationships.

Marketing - Organizational and Employee

Organizational marketing attracts ideal customers and clients to your front door. But it is the emotionally intelligent marketing of EVERY employee that is responsible for developing deep life long client relationships.

Visited an Apple Retail Store Lately?

Experiencing an Apple Retail Store is like taking a mini vacation to Disneyland. There is a party going on inside reflecting the organization's resonant leadership and emotional intelligence. The Apple Store experience reflects the value they place on developing deep and authentic relationships with employees, customers, business partners and suppliers viewed as their primary go forward assets. Sure, Apple has great products and 'Genius' technical support but make no mistake; they are consciously focused on developing a tribe of evangelists to spread the word about the Apple experience within their social networks. Next time you feel like a mini vacation or would simply like to experience the direction of organizational transformation visit an Apple Retail Store.

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In emotionally intelligent organizations, the ratio of engaged to actively disengaged employees is 9.57:1. The ratio of fully engaged customers to actively disengaged customers is 8:1. In average organizations, the ratio of engaged to actively disengaged employees is 1.83:1. The ratio of fully engaged customers to actively disengaged customers is 0.8:1.

Gallup

For every 1% improvement in the service climate there is a 2% improvement in revenue.

An organization's emotional climate accounts for 20-30% of business results.

Daniel Goleman, Ph.D.

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Article Tags: client relationships, intelligent marketing



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