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The Trusted Sales Authority
| Guest post by: Phil Johnson |
Article Overview: Become the trusted authority by out caring the competition and become customer obsessed. Individuals and organizations with low levels of emotional intelligence can not do this. Consumers would pay 5 to 25% more to ensure a superior customer experience (Customer Service Impact 2010 Report, published by RightNow).
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Free Download - Don't Let Stress Hijack You Or Your Organization By Phil Johnson |
The Trusted Sales Authority
Apple has exploded as a company because they are The Trusted
Authority within their market and their customers have become advocates. Caring first, not selling builds your
personal and organizational brand. If
you are not The Trusted Authority you are a commodity.
Your client’s
biggest opportunities go to The Trusted Authority. By offering your authentic
service in a way that increases your client’s capability you create value for
them. When you use your abilities to solve a problem for someone or enable them
to capture an opportunity you earn a level of trust and respect. This allows
you to create even more value as the relationship deepens. You become The
Trusted Authority your client calls first when they are in need.
Warm market clients come back and bring their friends. Your "best customer" is the person
who brings you new customers through frequent referrals and who sticks with you
through thick and thin. That customer is worth far more than what they might
pay you in any one transaction.
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Article Tags: consumers, customer experience, customer service, emotional intelligence, service impact
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About the Author: Phil Johnson RSS for Phil's articles - Visit Phil's website The MBL Inc. solution bridges the gap between our clients’ current and desired
results. Click here to visit Phil's website   Vision or Trust The Trusted Sales Authority Hiring and Promoting Emotional Intelligence Dont Let Stress Hijack You Or Your Organization The Trusted Authority Out Care the Competition |
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Re: Online Sales and Marketing vs Traditional
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I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
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