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What evidence do we need to see in order to take action?

Guest post by: Phil Johnson

Article Overview: It takes passionate truth spoken by trusted individuals to change the status quo.

What evidence do we need to see in order to take action?

In emotionally intelligent organizations, the ratio of engaged to actively disengaged employees is 9.57:1. The ratio of fully engaged customers to actively disengaged customers is 8:1. In average organizations, the ratio of engaged to actively disengaged employees is 1.83:1. The ratio of fully engaged customers to actively disengaged customers is 0.8:1.

Gallup

For every 1% improvement in the service climate there is a 2% improvement in revenue.

An organization's emotional climate accounts for 20-30% of business results.

Daniel Goleman, Ph.D. Author of Primal Leadership

Apple tried to use evidence to persuade IT executives and big companies to adopt the Macs during the 1980s. Ads and studies that proved the Mac was easier and cheaper to support. They failed. It was only the persistence of the evangelists that turned the tide.

What changes the mind of people resistant to evidence is the testimonials of other trusted and respected tribe members taking action to make things happen.

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Article Tags: emotional intelligence, leadership, truth



Related Forum Posts
Re: Quote of the Day - "Don't sit down and wait for the opportun - Opportunity is definitely an action term. Even when we realize a great opportunity, nothing happens unless we take action.
Re: Best way to start a business? - It really just comes down to decision, action and persistence. You can spend a lifetime thinking about doing something, and researching it, to decide if it is the right action to take. Or you can make a decision about something you want to achieve, take action and be persistent. Make a plan of action, and adjust it as you learn more. An online business is something you should jump into straight away. The time it takes to start a new website is minutes, so there is not much of a barrier to entry for you to start a basic website and learn. Obviously if your idea was more specific like starting a review comparison site for laptops then your action would be trying out and comparing different review platforms, classifying laptops etc. But you would still take action and dive right in. If it was an offline business then it would likely mean even more preparation. Say you wanted to start a wine shop, which would eventually become a chain, you would start by taking action and learning as much about wine as possible, networking with people in the industry and generally working to become a win expert, and research locations for your first wine shop. In each situation you make a decision about what you want to do, act on that decision following a rough plan which you adjust along the way, and be persistent in working to achieve what you laid out in your original decision.
Re: I failed woefully in 2011 - Yinka, My favorite advice for taking action comes from Tony Robbins: “A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided… The most important thing you can do to achieve your goals is to make sure that as soon as you set them, you immediately begin to create momentum. The most important rules that I ever adopted to help me in achieving my goals were those I learned from a very successful man who taught me to first write down the goal, and then to never leave the site of setting a goal without first taking some form of positive action toward its attainment.” If you've truly decided to make 2012 a successful year for you, don't wait until Sunday. Start today, even if it's a small step. Good luck!
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Re: Marketing and PR ideas related to a Credit Organization - Hello GT Bulmer! I will answer your questions with great pleasure. As we use face to face marketing, our credit agents meet our customers very often, so it isn't problem to inform them about any action or meeting and stir them to come to the meeting area. And what about visual aids- i think i don't need to use them. Because in my opinion presentation will not be interesting for them at all. I think we have to organize a concert (or an interesting action) for them, to give some prizes, to make them have a wonderful time, but do it in such an original way which will make them to remember our organization and to become very loyal to our services. That is why now my aim is to invent such an original action which will be possible in villages. Thank you very much for feedback!


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