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HOW DO I SET MY BUSINESS GOALS?

Guest post by: Jerel Benjamin

Article Overview: As easy as the title of this article sounds, many want-to-be Entrepreneurs when asked, comment on how daunting a task this objective proves to be. Learn how to begin this process to end on the results you really want in your business.

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HOW DO I SET MY BUSINESS GOALS?

As easy as the title of this article sounds, many want-to-be Entrepreneurs when asked, comment on how daunting a task this objective proves to be. The reasons may be varied, but ultimately, the real underlying cause is: Most entrepreneurs live their lives in "reactive" mode. This is a state where a person reacts to what occurs in the world around them. We call this: The Victims Plot. A state where a person feels free to complain about everything that isn't right, take no accountability for what went wrong, and make excuses for not completing what they know they should have done. In this position, setting business goals becomes virtually impossible. After all, how can one set goals when they leave the outcomes for all of their ambitions in the hands of other people? If this information painfully convicts you: Good. It's time to make a change.

So here's the first step: Get out of "reactive" into "proactive". Imagine the outcome you want for yourself and your business. Go into detail. Do not tell yourself: "I want more money. I want more clients. I want more employees." Those responses are not only vague, but very reactive. They require definitive decisions of others in order to come true. To see clearly how to establish business goals, you must concentrate on the benefit you bring to the world around YOU. What is the unique edge you give to your clients by the products and/or services you provide? What lasting impact you will make on your industry once you've decided to move on? It is the clear answer to these questions that will define your goals and eventual success in reaching them. Take the time to concentrate on the gift your business brings to your industry. Once clearly in mind, then articulate the step-by-step actions required to make your ultimate goal a reality.

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Home > Leadership > Jerel Benjamin > HOW DO I SET MY BUSINESS GOALS >
Article Tags: business goals, Jerel Benjamin, Leadership Gold, Leadership Gold LLC, objective
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About the Author: Jerel Benjamin
RSS for Jerel's articles - Visit Jerel's website

For the past 19 years, Jerel Benjamin has been a serial Entrepreneur in serving as founder of six corporations all without the assistance of Angel and/or VC Funding. His accomplishments in international product sales and distribution, national sales and marketing strategies, as well as design and construction as a General Contractor, has earned his work a place in Architectural Digest, Image Magazine, UCLA Anderson Riordan Programs, and USC MBA Alumni programs. His import company pioneered glass tile into the U.S. Market in 2002 and served as the number one ranked glass tile importer for the Western United States through 2005. Mr. Benjamin has developed the culture of Leadership Gold through utilization of his amazing skill of being able to reach the core of both the challenges and the solutions when dealing with professionals and executives of small, medium, and large corporations. This unique ability makes our organization uniquely adept at detecting and resolving multiple challenges from today’s complex corporate environment. Mr. Benjamin lives the belief that there is no pinnacle for education, caring for your client, and giving back to the lives of those you are privileged to impact. It is with this passion that Mr. Benjamin serves as CEO for Leadership Gold

Click here to visit Jerel's website
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