Five Habits to Take Your Brand to the Next Level
As you know, personal branding is not something that you do once, and then you’re done. In fact, you’re never done working on your brand—for better or for worse. You see, as soon as you stop consciously building it, you run the risk of watering it down. For that reason, it is important to develop systems and habits to ensure that your brand continues to stay on track, even if you are too busy to do anything more than just get through the day.
Below are five habits which will help you continue to build your personal brand:
1) Write regularly.It’s important that you consistently publish blogs and articles online. This gives you content to share on social media as well—and eventually, you can consider re-purposing this content into a book or e-book. But it won’t happen unless you’re consistently writing. Choose one day per week, and devote an hour to working on blogs and articles.
2) Stay active on social media.It does you no good to create a presence on social media channels if you don’t use them. Whether it is interacting with your audience, breaking down industry news, or posting links to blog entries and articles, ensure that you are active regularly. Make a habit of posting on social media at least 2-3 times every week, if not more.
3) Get out and network.Relationships are an extremely important element of your branding and marketing strategy. Meeting fellow professionals and business owners is a great way to convey your brand, tell your story, and communicate what makes you different from others in your market. But networking is one of those things that is easily pushed to the bottom of your to-do list whenever you’re busy—so make a habit of getting out at least once a month, every month!
4) Use your logo in communications.Branding is all about consistency and repetition—which means that the more you can expose your audience to your logo, the more established it will be in their mind. So take advantage of every opportunity. If you don’t have an envelope with your logo on it, get some printed. Make sure your logo is prominently featured on your letterhead, your invoices, your website, your social media channels, and elsewhere. Include your logo in your email signature.
5) Answer the phone properly.This one goes for your staff as well—make sure that whenever you answer the phone, you state the name of your firm. (i.e. “Celebrity Branding Agency, this is JW!”). And make sure that whoever answers the phone is cheerful, attentive, and pleasant. It may not seem important, but the experience your customers and your prospects have on the phone with your business play an important role in constructing their perception of you and your business!
Remember, branding is all about consistency. Periodic bursts of activity are nowhere near as effective as consistently reflecting your brand, week in and week out. And the only way to do this consistently is by creating habits. Feel free to get in touch with me if you’d like more information on this subject!