Is Your Personal Brand Memorable?

1) Focus your brand on a small number of attributes. In order to make your brand stand out, it is important that it is tightly focused. You can’t brand yourself as a marketing guru, a financial expert, and a great doctor all at once. Now, perhaps you are an overachiever and DO have expertise in a wide variety of fields. That’s great—but your personal brand still needs to be focused on a small number of attributes. You can’t be an expert at everything—otherwise, you end up standing for nothing. And that’s a sure way to be forgotten.

2) Highlight the value that you and your business provide to your target customers.As you are constructing your brand, make sure to highlight the values that have the greatest value to your market. As an accountant, for instance, emphasize relevant traits such as your experience and your excellent eye for details. When you give your target audience a reason to remember you, they are much more likely to do so. Everyone has needs, and by positioning yourself and your business as the best solution for those needs, you can ensure that you’ll come to mind as soon as the need arises.

3) Be a leader—not a follower.Too many business owners fall in line with the rest of their industry. As a result, every business in the industry looks the same. Whether you’re a doctor, a dentist, a CPA, or a retirement expert, don’t settle for the status quo. We’re not just talking about marketing, either—if you have an innovative idea for your products or services, pursue it. Become a leader, not a follower—and you’ll be the name that stands out in the minds of your audience.

4) Incorporate your personality.It is easy to ignore personal brands that seem artificial and contrived. Nowadays, we are extremely cynical—so it is important that your brand feels authentic. The best way to do this is to actually make it authentic! Incorporate your sense of humor, your love of sports, your hobbies, and your personal life. Make your brand feel authentic, and you don’t have to worry about being written off as just another salesman.

It is not enough to build a brand that positions you as an expert in your industry if nobody can remember your name! Is your personal brand memorable? If not, these four steps will help you fix this problem in a hurry!

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