Tweet

It’s The Economy Stupid!...Again.

Written by: JW Dicks

Article Overview: Marketing campaigns are about one thing…creating a campaign that generates a direct response that you can test the result of and that, when tested, shows that you made money. When you have that type of marketing campaign, you should never stop it until it stops making you money.

It’s The Economy Stupid!...Again.

Once again, this year’s Presidential election will be centered around the economic state of Americans. The candidate that misses its importance won’t get elected. Yes, the war is a critical issue, and I’m not in any way denouncing the importance and honor of soldiers, but the war is not an impactful issue to consumers’ minds when compared to the pain we feel when hearing the click- click- click of the fuel pump reminding us of the sky-high price of gas. Frankly, the price wouldn’t be nearly as painful if we didn’t have that click- click- click reminder in our faces as our money steals out of our wallets; that audible measurement is very real.

This economic reality is significant to every business, because we are seeing the classic mistakes that are made by businesses every time the economy goes bad. First, people stop marketing. Yes, advertising and marketing of all types are being cut back in droves because people mistakenly think that they can save money for a few months on their marketing “line item,” and this is much easier to do than laying someone off. The unfortunate reality is that you don’t get a painful click-click- click reminder immediately when you stop marketing, but you will get it a few months down the road when the business that your marketing was bringing in STOPS. Now you really have a problem.

For those “fortunate” to have had bad marketing in the first place, they do get to save money, but that is a different issue entirely. If you have bad marketing, you have a different set of problems. However, if your marketing was working and every time you conducted a campaign you made a return on your investment that generated a profit, then cutting the marketing program is dumb.

Marketing campaigns are about one thing…creating a campaign that generates a direct response that you can test the result of and that, when tested, shows that you made money. When you have that type of marketing campaign, you should never stop it until it stops making you money. In fact, the more you can spend on that campaign, the more money you make; so, stopping a successful campaign in a bad economy is exactly the opposite of what you should do. This is why many companies fail when economies dip. It isn’t the only reason, but it is a common one.

If you don’t have a marketing campaign that you have tested and that always brings in reliable money, then let’s talk about it and get one going. It really is the single most important thing you can do for your business, both now and in the future. If you would like our help with this, please call us at 800-980-1626 to make an appointment today. We look forward to hearing from you.

Related Articles
  Newsworthy Trends in Franchising
  All economics is local
  How to Avoid Getting Economy Related Objections
  The Economic Crisis: Is It Really Over?
  4 Must Know Strategies To Thrive In Any Economy

Article Tags: branding agency, branding and marketing, branding companies, branding consultants, branding strategies, business development, business growth, business marketing, celebrity agent, celebrity lawyer, expert agent, personal branding, personal branding expert



Related Forum Posts
Re: New member from the USA - [quote="Mal Tindle":rpz5ne6d][quote="Ethical":rpz5ne6d][quote="Mal Tindle":rpz5ne6d]Hi Ethical, Welcome to the forum, it's good to see new people getting involved in any forum and you have picked one of the very best. I haven't been a member too long but am a regular now because of the support and resources available here which are most impressive. I see you work in the recycling of ink cartridges and I wish you well with that and attracting traffic to your site. best wishes, Mal.[/quote:rpz5ne6d] Thanks for your welcome,Mr.Mal,are you located in the USA,or the UK o'GB.or some other locale?,and if may I have your permission to ask,What kinda(kind of) entrepreneurship are you involved with?,as anything in life,education,and correct info...is the key to success,and Profesional forum attendance,is enlighting.Thanks again for your welcome.[/quote:rpz5ne6d] Hi Again Ethical, Thank you for your reply, I live in the UK and don’t have a product as such to sell like you but I am an Internet Marketer and owner of the ‘Work From Home Gems’ site below. I specialise in finding and recommending different ways to make money on the internet as an affiliate. I very much enjoy working in this sector and hope to work full time from home in the future. Don’t forget to set up your signature as recommended by GT above as this is a simple way to ad the URL of your website and this will show on every post you make, best wishes, Mal.[/quote:rpz5ne6d] Howdy (Hi and How do you do,in Texan): I'm currently working from home,and with My lifelong ltd. business experience(which is not as limited ,As I humbly stated ,I hope to utilize (utilise in British English),some knowledge to help me be somewhat successful.('California is a "brand new game" to many outsiders,inc. a West Texan ,like me,but I somehow managed above expectations). My ambition at this stage of my life(being formally retired),isn't like when I was younger,and accomplished a lot,'way beyond my ltd. means', as I met with a lot of small and big successes,as I didn't had the luxarious option of losing or failing,in order to survive,I had to'make it'. In today's USA Economy and it's negative implications on all of retirees(pensioners) and disabled folks, It became vital to be able to function with some amount of success...or face hunger,if not worse,in the USA we have a 'nation' of homeless folks,that are unaided.most of them are either disabled,or 'senior citizens',or both. so failure is not an option,currently I live in Southern California,which is controlled by an inhumane and dishonest Reublican governor,that cut income from both disabled,and the aged disabled(With false excuses) .while cost of subsisting here is skyrocketing without price controls.so any ltd. additional income is a 'blessings'.Our country economy,as the whole world is already aware is continue to fall,(I was extremely surprised,like many others) that our country borrowed huge amounts not only from its allies(like the UK of GB, UAE,Kuwait etc.) but also from the P.R. of China(ain't it amazing,it's the greatest 'accomplishment' of the previous Bush administtration),It was done prior to our current wonderful president Obama times,But Obama administration was really honest and transparent about these facts,and additionally acted in the best interests of our country,and improved our country situation so dramatically,so at least we're hopefull.The Praises that our current administration deserves are long.Folks like me try to cease any opportunity to survive ,I'm not aiming to'make a killing' but just survive the onslought ,and 'so far so good',I already started on my own to reach to local pro.(professional)folks,that I had the pleasure to know,and there are real hopes,I already sold on my own 1st ltd. batch of 'virgin'(only one time used) 'empties' (Empty ink cartridges),and even earn already a minor sum of 'income',and time'll tell.My honest belief is just as long as one could act rationally there 're hopes for positive results.Thanks for support and advice,I may put the website into my signature a little later,meanwhile ,I'm so busy just 'to keep my head above waters'.Thanks again.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Fighting the Saw-Tooth Affect

Your Local Small Business Online Marketing Funnel

Leading with Discernment

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.