Tweet

Personal Branding: Make Twitter Work for You

Guest post by: JW Dicks

Article Overview: Twitter is a powerful tool-how many other platforms are there that allow you to potentially reach millions of people instantly, and for no cost? Make sure you are using it as effectively as possible! These tips should get you going in the right direction.

Personal Branding: Make Twitter Work for You

As we’ve discussed in the past, Twitter is a powerful tool for anybody looking to build their personal brand. It’s a simple, user friendly service with vast potential. If you haven’t jumped in yet, it’s time to take the plunge! In recent months I’ve answered many questions from clients and colleagues who are beginning to get involved, and today I am going to share some of my favorite tips for using Twitter to build your personal brand.

1) Put thought into your profile picture.What type of brand are you seeking to establish? If you wish to appear professional and businesslike, make sure the picture you use reinforces that image. On the other hand, if you’re going for a casual, laid-back vibe, don’t choose a picture of yourself in a suit and tie. Your facial expression is important too—try to find a picture that makes you look friendly and engaging.

2) Consider an application such as Hootsuite, Tweetdeck, or Cotweet to help you manage your account.As we’ve discussed in the past, it’s important to have a regular presence on Twitter. A single tweet three times each week is simply not going to have much of an impact. At the same time, when you have a busy schedule it can be tough to tweet several times each day. That’s where an application like Hoobsuite or Tweetdeck can really help out—they allow you to schedule tweets in advance. Spend 30 minutes scheduling tweets in advance, and you won’t have to worry about it on a daily basis.

3) Promote your Twitter presence.Make sure you have links to your Twitter page on your email signature, your website, and anywhere else it’s appropriate. The more followers you have, the more impact you’ll have with each tweet.

4) Add value to your tweets.Why should anybody pay attention to your tweets? If you don’t give your followers a reason to pay attention, they won’t. Share interesting, relevant links. Make recommendations. Answer questions that other people have been asking. By providing value to your followers, you ensure that they will continue to pay attention.

5) Strive to build relationships.At the core, Twitter is about relationships. The best way to utilize it effectively to build your brandis to develop relationships with your followers. Not sure how to start? Begin by retweeting a post of somebody you follow, or compliment them on a job well done. Twitter users love to be noticed—simply showing interest on somebody else’s profile is a great way to lay the foundation for a strong relationship.

6) Pay attention to trends.Twitter has a great feature that allows you to see which topics are popular currently. Keep an eye on these trends (the list is located on your Home page), and if you have something to say about a topic that is currently trending, do so! It’s a great way to pick up more followers—and more importantly, it keeps you plugged in to the always interesting world of Twitter.

Twitter is a powerful tool—how many other platforms are there that allow you to potentially reach millions of people instantly, and for no cost? Make sure you are using it as effectively as possible! These tips should get you going in the right direction.

Related Articles
  Personal Branding: Tell Your Story on Twitter
  Using Twitter to Develop Your Personal Brand
  What Is Personal Branding And How Do you Do It?
  Internet Networking Marketing – Do You Know the Basics for Setting up a Twitter Profile and Page?
  What Is Personal Branding?
  Personal Branding – How to Influence the Way Others See You
  Why Personal Branding Is Essential Online
  How to Use Personal Branding for a Competitive Edge
  Online Personal Branding for Everyone
  Becoming an Expert With Personal Branding
  Personal Branding on a Budget
  Use Twitter to Generate an Income?
  Personal Branding: It Doesn’t Have to be All Business
  Personal Branding with Twitter: Success Stories
  Brand Your Small Business Through Your Twitter Background
  Brand Your Small Business Through Your Twitter
  How Twitter can have a postive effect on your business
  Twitter - What is twitter, and how can I use Twitter as a business tool?
  Develop Social Media Sites for Personal Branding
  What is Personal Branding?

Article Tags: branding agency, branding and marketing, branding companies, branding consultants, branding strategies, business development, business growth, business marketing, celebrity agent, client development, expert agent, JW dicks, Personal branding, personal branding expert



Related Forum Posts
Re: Social media - [quote="jacksonp":38eoggxw][quote="terriz":38eoggxw] What Twitter tool are you using that provides those features? I use Hootsuite, TweetDeck, and recently added TweetMiner to manage day-to-day tweeting, scheduled tweets, etc.[/quote:38eoggxw] I am sharing the tools which I use.These are the latest tools. twi.bz: Better Name-Dropping in Shortened URLs localtweeps: Make Twitter More Relevant by Bringing it Closer to Home tweefind: Twitter Search Un-Democratized[/quote:38eoggxw] Thanks for sharing those!
Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.
Re: Using Twitter To Double Your Traffic? - I'm sure in many cases Twitter sends more traffic than Search Engines because most people don't have good enough SE rankings to get SE traffic. But anyone can get Twitter traffic. The problem is that Twitter traffic won't convert for the most part and SE traffic will. I'd venture to say that 98% of the time getting just 100 visitors from search is better than getting 2000+ from Twitter.
How to Use Twitter to Market Products? - How do you use Twitter to market products? Has the Twitter route given you good results? Please share your experience and ideas on how to use Twitter to take a product to the customers. Thank you in advance.
Re: Social Media Works If You Do It Right... - Hi Michelle, Ah, but it seems hashtags are still being used by a lot of people - including Twitter! So I would still use them for your keywords. It's just that if you are searching for something on Twitter you can either go the #hashtag route, or do a direct search on the Twitter homepage. I guess you could use #hashtags when searching on the Twitter homepage as well! DH


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Top 5 Tips for Better Online Ads

What is an Adaptive Organization

Induction – your first management job

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.