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Personal Branding: Take Your Brand to the Next Level

Guest post by: JW Dicks

Article Overview: Below are four steps to help you create a dominant personal brand:

Personal Branding: Take Your Brand to the Next Level

For a business owner who has begun to develop his or her personal brand, with moderate success, there often comes a point at which they think “what’s next?” Typically, a personal brand is built in steps—first may be entering the world of social media, or simply focusing more on building relationships with clients and prospects. If you are in that situation, looking for strategies to take your brand to the next level, this article is for you. Below are four steps to help you create a dominant personal brand:

1) Write and publish a book.These days, it is hard to be considered an expert without writing a book. Conversely, being able to add “author” to your credentials provides an injection of credibility—even if few people read your book! Publishing a book discussing your industry and highlighting your expertise immediately takes your personal brand to a new height. And while the process of writing a book and having it published may seem daunting, it can actually be a simple process—enjoyable, even! If you’re interested, contact me and I’ll help you get started!

2) Seek out speaking opportunities.To further enhance your credibility and gain additional exposure, look for opportunities to speak on topics relating to your industry. Whether it is trade associations, conferences, or networking events, take as many opportunities to speak as you can. I understand that public speaking may seem intimidating—but trust me, after you’ve done it once or twice, you’ll start to enjoy it.

3) Appear on TV & radio broadcasts.Nothing screams “expert” like appearing on TV and the radio! And while you can’t simply walk to your local media outlet and ask them to let you on the air, it’s not as difficult as you may think to appear on these platforms. I’d be glad to tell you more about this process. Not only is a TV or radio appearance a great credibility booster—but it also introduces you to a large audience that likely has never heard of you. It’s a win-win situation!

4) Create a comprehensive internet presence that establishes your credibility.These days, most people who are looking for professional service conduct a Google search before doing anything else. If a prospective client searches for your name on Google, what will they find? Will they find a professional website with plenty of valuable content? Will they find a confusing mess of information and an unprofessional site? Will they find nothing at all? If you don’t have a great website, it may not matter how well-established you are as an expert in your field. Don’t take that chance—make sure that you have an internet presence that reflects your expertise!

These four steps, if properly executed, can help you create a personal brand that allows you to dominate your market. However, remember to stay consistent and true to the core of your brand. If you’d like help planning and executing any of these strategies, contact me today!

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Article Tags: branding agency, branding and marketing, branding companies, branding consultants, branding strategies, business development, business growth, business marketing, celebrity agent, client development, expert agent, JW dicks, Personal branding, personal branding expert



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2 Forums Updates - Many of you have been writing in suggesting that on my website and in my newsletter we include the link to the actual forum post and not just the name of the post and a link to the Forums home page. Well, after looking into it I'm pleased to announce that this feature is now available. Thank you everyone for the suggestions! We've also added names for members based on how much they post. Level one is Newbie, Level 2 is Intern, Level 3 is Employee and so on... There are 10 levels in total. I'm looking forward to seeing how everyone does! Keep the suggestions coming - they are great!
Level 4 - Manager - Looks like I'm the first to Level 4! I'm a Manager!
Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!! - Hey Barry, [quote="Barry Sarner":ev3dumxj]"Always bear in mind that your own resolution to succeed is more important than any other one thing." - Abraham Lincoln WHAT DO YOU THINK ABOUT THIS STATEMENT ???[/quote:ev3dumxj] It's true on two levels. Level 1 - Doing something for the first time to succeed. Level 2 - Coming back from failure and not resting until you've regained success. The scares maybe deep. The wounds tender to the touch. But it will always be man's resolve or lack there of that defines the limits he is willing to go to, to gain or regain succeed. Books, audios, videos, courses, seminars, webinars, & etc. are important and I can't get enough. But nothing can take the place of what a man must decide to do, deep down within himself, if he wants to succeed.
Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!! - [quote="ThePromotionalGuy":18e9nuiy]Hey Barry, [quote="Barry Sarner":18e9nuiy]"Always bear in mind that your own resolution to succeed is more important than any other one thing." - Abraham Lincoln WHAT DO YOU THINK ABOUT THIS STATEMENT ???[/quote:18e9nuiy] It's true on two levels. Level 1 - Doing something for the first time to succeed. Level 2 - Coming back from failure and not resting until you've regained success. The scares maybe deep. The wounds tender to the touch. But it will always be man's resolve or lack there of that defines the limits he is willing to go to succeed. Books, audios, videos, courses, seminars, webinars, & etc. I love. But nothing can take the place of what a man must decide to do, deep down if he wants to succeed.[/quote:18e9nuiy] No matter what we all say it always comes down to one thing...the individual
Updating your status - It's an interesting idea! Has anyone seen a mod for phpbb that will let us do this? The closest I have seen is something that will let someone edit their rank - so instead of it showing Level 1 - newbie, etc you can put your own message in.


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