Personal Branding Tips: Make Facebook Fun
Most businesses today have some sort of Facebook presence, and with good reason. Facebook is an incredibly popular social platform and is picking up thousands of new users each day. Unfortunately, it seems that many business owners don’t know how to truly engage this massive audience—many business people I have spoken to have created a page for their business, but don’t know where to go from there. I have some good news for you today—creating a strong Facebook presence is easier than you may think. In fact, your objective essentially boils down to a single concept: seek to create a community of users united by their common interest in your business—and make your community fun.
How can you make your presence fun? Here are some ideas:
1) Be creative.When you are posting something to your wall, don’t write in the same way that you would if you were preparing an annual report. The vast majority of Facebook users aren’t interested in boring, stuffy information—but if you make it funny, exciting, or outside-the-box, your audience will be much more receptive.
2) Offer special Facebook-only deals.Saving money is fun. Offer short term deals or discounts on your page (i.e. “10% discount on all products exclusively for our Facebook fans. Enter promo code ABCXYZ when you’re checking out.) This strategy can be a great way to boost sales—but even if most of your fans don’t make a purchase, you can bet that you will have their attention going forward. If you can make it clear that your Facebook presence can be a valuable money-saving resource for your fans, they’ll be much more interested in everything you have to say.
3) Look to build community.This is an area where many businesses get it wrong. Your Facebook presence isn’t a soapbox for you to lecture from. You can approach it that way, but your audience will quickly tune you out. The real value of your Facebook page is the interaction between you and your audience. So do your best to engage them. Ask for feedback on products. Start conversations that may not even be about your business. Comment on the activities of your fans. Don’t make it all about you—if one of your fans or friends has a question or needs advice, share your input.
4) Be active.Even if you are creative, work to build community, and offer great deals to your Facebook fans—you won’t accomplish much if you aren’t regularly active. Posting twice a month simply isn’t enough to build a real connection with your audience. Remember, most of them are on Facebook for hours each day… so make an effort to participate frequently.
If you can make your Facebook presence fun and valuable, you won’t have any problems attracting an audience. The vast majority of Facebook users aren’t looking for a sales pitch and aren’t interested in boring company data. They are interested in interacting with others, having a good time, and getting great deals. Make your presence fun—and the rest will take care of itself.