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Guest post by: JW Dicks Become an Author

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There are many pivotal moments in the life of a business, and of course in the life of a business owner. It would be an oversimplification to say that any single moment was the “turning point” in a career. That said, there are a small number of initiatives and decisions that seem to regularly serve as important turning points for business owners—and one of the most notable is the decision to publish a book. In fact, I can’t even count the number of businesses that I’ve seen turn around over the years, thanks to the owner deciding to publish a book. Publishing a book has an incredible impact on the brand of an individual and his or her business, and below are four of the primary benefits:

1) Increased visibility. Publishing a book provides a valuable opportunity to increase your visibility. From appearing on TV to publishing excerpts in national newspapers, there is nothing quite like a book for generating publicity. Each of these platforms represents a golden opportunity for you to pitch your book, of course, but also to pitch yourself and your business.

2) Increased credibility. As soon as you are able to add the title “author” to your resume, you’ve taken a huge leap in terms of credibility. Our society associates authorship with expertise—so as soon as you’ve published a book on your industry, you can expect a seismic change in the way your audience perceives you. When you are competing for a prospect, for instance, the fact that you have published a book is a powerful differentiating factor. When you publish a book, you become an expert on the subject in the eyes of your audience—I’ve seen it happen time and time again.

3) New opportunities. Whether it is the opportunity to launch a new venture with a partner, to franchises your business model, or something else—the process of writing and publishing a book often leads to a number of intriguing opportunities. Publishing a book is a bit like entering an exclusive club—all of a sudden, you’re rubbing shoulders with the movers and shakers that keep our economy running. There’s no way of predicting what types of opportunities you’ll discover, but you can bet that they’ll be life-changing!

4) Discover your voice. When I’m talking to clients about publishing a book, the most common response is “But I don’t have anything to write about!” But they do, and so do you. In the process of planning and writing a book, not only are many business owners delighted to discover that they do have a story to tell… but they also find an effective means of communicating with their audience. They discover their “angle”—the distinguishing factor that sets them apart from their competition. You might not have any idea what to write about at the moment… but I can assure you, that will soon change!

Choosing to write and publish a book will have a dramatic impact on your business. And here’s a secret: it doesn’t have to be difficult! Get in touchwith me today to learn more!

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