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Non-Disclosure Agreement Warning! - Click To Read Article
Non-Disclosure Agreements have become almost ubiquitous in the business world today. Are they necessary? Should you sign them? This article outlines some common concerns and strategies for using NDAs.
It's The System Stupid! (Not the Product!) - Click To Read Article
Most businesses focus their attention on the products that they offer. What do they look like? What is the design? What is the best price we should offer it for? But these are questions everyone asks. This is true not only when you are developing a new product, but as you continue to market old ones.
More important than the product itself, however, is the system that surrounds the product.
Premiumize Your Product or Service - Click To Read Article
While the news talks about falling consumer confidence, there is one area of the economy that is going strong, and that is the affluent end of the market. People in this class have money and they are willing to spend it to get the “best” and to show that they have the money to afford the best.
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