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JW Dicks Articles

Written by: JW Dicks

Personal Branding: What’s the Big Picture? - Click To Read Article
The vast majority of business owners are in business for one simple reason: to make money! And therefore, for personal branding to be a valuable pursuit, it must result in increased income. Good news: it does.

Personal Branding: Take Your Brand to the Next Level - Click To Read Article
Below are four steps to help you create a dominant personal brand:

Is Your Personal Brand Memorable? - Click To Read Article
It is not enough to build a brand that positions you as an expert in your industry if nobody can remember your name!

Keys to Personal Branding Success, Part Two - Click To Read Article
Today we are going to discuss the final three elements that must be present in a personal branding campaign if it is to be successful:

Keys to Personal Branding Success, Part One - Click To Read Article
There are several important concepts which are essential to any personal branding effort.

Personal Branding Secrets: Don\'t Go With the Flow - Click To Read Article
Below are several tips to help you stand out from the competition:

Personal Branding: Have You Identified Your Niche? - Click To Read Article
Below are several questions to ask in order to identify your ideal target market:

Personal Branding 101 - Click To Read Article
We have been taking an in-depth look at a variety of personal branding strategies over the past several months. Today we are going to take a step back and review the basics of personal branding.

How To Brand Yourself Like A Celebrity (Even If You Think You’re Not That Special) - Click To Read Article
As I tell my clients over and over, your personal branding campaign should be primarily centered on the goal of branding yourself as a celebrity within your market. The key phrase here is “within your market.”

Common Personal Branding Mistakes to Avoid - Click To Read Article
Today we’re going to take a look at several common personal branding mistakes… are you making any of these?

Personal Branding: What Can We Learn From LeBron? - Click To Read Article
While very few of us will ever command his level of attention, we can all learn from his mistakes and apply them to our own branding efforts.

Personal Branding Tips: Make Facebook Fun - Click To Read Article
I have some good news for you today-creating a strong Facebook presence is easier than you may think. In fact, your objective essentially boils down to a single concept: seek to create a community of users united by their common interest in your business-and make your community fun. How can you make your presence fun? Here are some ideas:

Personal Branding Tips: Generalist vs. Specialist - Click To Read Article
What is the difference between a generalist and a specialist, and why does that difference matter in your personal branding efforts? As you will see, the difference between branding yourself as a specialist instead of a generalist can literally be the difference between the success and failure of your business.

Personal Branding: Make Sure Your Staff is on Board - Click To Read Article
Critical ways in which your employees can help you build your brand.

Personal Branding on a Budget - Click To Read Article
Some excellent tools and strategies to help you build your brand without busting your budget.

Personal Branding: When Your Brand Goes Off Course - Click To Read Article
In an ideal world, each of our personal brands would consistently grow as time passes. In reality, it’s easy to lose track of our branding efforts, or even to see them grow in an undesired direction.

Does Your Personal Brand Reflect YOU? - Click To Read Article
Your personal brand is what you make it. If you’re content with being just another generic consultant, or lawyer, or whatever you do, so be it. But if you want to build a brand that truly allows you to stand out from the crowd, roll up your sleeves and get to work.

Personal Branding Lessons From Justin Bieber - Click To Read Article
Justin Bieber is a talented performer, but that’s not why he’s an icon even among other celebrities. More than anything else, Bieber and his managers have branded him perfectly.

Personal Branding: Make Your Business Card Stand Out - Click To Read Article
Most businesspeople are inundated with business cards. The challenge becomes, from a personal branding standpoint, how do you make your cards stand out from the rest?

Personal Branding: Make Twitter Work for You - Click To Read Article
Twitter is a powerful tool-how many other platforms are there that allow you to potentially reach millions of people instantly, and for no cost? Make sure you are using it as effectively as possible! These tips should get you going in the right direction.

Online Personal Branding for Everyone - Click To Read Article
There still seems to be a misconception out there that personal branding is important for executives, business owners and celebrities-but not for everybody else.

Lost Opportunities to Build Your Personal Brand - Click To Read Article
Remember that every interaction you have either build your brand or weakens it-so ignore these opportunities and your own peril!

Personal Branding with Twitter: Success Stories - Click To Read Article
Today, I’m going to share three success stories-companies and individuals that have used Twitter to effectively build their brand.

Overcoming Negative Branding: There Is Always Hope - Click To Read Article
Michael Vick’s story is a great illustration of the reality that it is never too late to begin recuperating your brand and overcoming mistakes.

Using Twitter to Develop Your Personal Brand - Click To Read Article
Today, most people are aware of the power of Twitter for networking, website promotion and communicating… but have you thought about the impact Twitter could have on your personal brand?

SEVEN MAJOR BUSINESS MISTAKES EVERYONE MAKES, AND HOW YOU CAN AVOID THEM! - Click To Read Article
When the economy gets tough, some businesses cut back on marketing along with their other costs, thinking they can lie low and wait out the next opportunity. There are two mistakes with this kind of thinking to discuss, even before we get to the point of this article.

Personal Branding Tip: Shining Your Countenance Upon Your Customers - Click To Read Article
The face is one of the most used visual tools in advertising campaigns. It is used in all types of visual media. Faces are found in newspapers, magazines, and authors very often have their photos on the inside back cover of books.

Personal Branding: What Makes YOU Stand Out? - Click To Read Article
This personal branding stuff is not really a new thing. Since the early days of advertising, faces of people have graced the packaging products, and businesses grew from the sheer force of the personalities of those who started them. Look at Bill Gates, Warren Buffett, Tiger Woods, Richard Branson, Michael Jackson, and a whole host of others who have used their personas to create or enhance a brand.

Personal Branding: What is Your Story? - Click To Read Article
Being able to tell your story effectively will be key to setting your personal brand apart from others. Be yourself and seek those who like you for who you are. Be honest and open – let people understand who you are and where you’re coming from. In the end, your clients will trust you more – and be more willing to let you help them when they need your expertise.

Non-Disclosure Agreement Warning! - Click To Read Article
Non-Disclosure Agreements have become almost ubiquitous in the business world today. Are they necessary? Should you sign them? This article outlines some common concerns and strategies for using NDAs.

More is Better! - Click To Read Article
Please take a look at all of your products and services. Do they offer a higher value to your customer? Is there room to increase your price - not based on what someone else charges, but based on the value that you or your product delivers? If there is room, raise your price.

It's The System Stupid! (Not the Product!) - Click To Read Article
Most businesses focus their attention on the products that they offer. What do they look like? What is the design? What is the best price we should offer it for? But these are questions everyone asks. This is true not only when you are developing a new product, but as you continue to market old ones. More important than the product itself, however, is the system that surrounds the product.

Premiumize Your Product or Service - Click To Read Article
While the news talks about falling consumer confidence, there is one area of the economy that is going strong, and that is the affluent end of the market. People in this class have money and they are willing to spend it to get the “best” and to show that they have the money to afford the best.

It’s The Economy Stupid!...Again. - Click To Read Article
Marketing campaigns are about one thing…creating a campaign that generates a direct response that you can test the result of and that, when tested, shows that you made money. When you have that type of marketing campaign, you should never stop it until it stops making you money.

Personal Branding: Do You Need To Shift Your Focus? - Click To Read Article
As a small business owner or entrepreneur, the ability to find new ways to market yourself and develop your personal brand, can be the catalyst to unlimited success.

Personal Branding: 3 Ways to Build Credibility - Click To Read Article
One of the most important building blocks of creating and cultivating your personal brand is to have credibility in the eyes of your clients and prospective clients. Over the years, I have found that the most common reason that entrepreneurs and small businesspeople are reluctant to shine the spotlight on themselves is their own perceived lack of credibility.

3 Ways to Bolster Your Personal Branding Strategy - Click To Read Article
Sometimes it’s imperative that we take a step back and try to view our business or personal brand to see if we are adhering to some of the basics of personal branding.

It’s E-Time! - Click To Read Article
The Great Bull Market of the 1990s made us feel rich. The real estate boom boosted our hopes all over again and we all got caught up in the excitement. We borrowed against our assets like never before, and spent the equity we thought we had.

YOUR 2009 ACTION LIST! - Click To Read Article
I always love the New Year. For me, late December and early January have always been a time of intense planning. What changes should I make for the New Year? What are my income goals, and how do I plan to get there? These questions have always been part of my annual business analysis.

Telling Your Story for More Profit - Click To Read Article
Telling stories is not only one of the oldest forms of communication; it is also one of the most effective. Accepting this statement as true should help you see why creating a business story is a reliable way to connect, and to create a bond with your customer that helps you rise above your competition in their eyes.

Sell the Store, Not the Chair - Click To Read Article
The purpose of teaching a salesman to spend extra time with a customer to discuss the store’s long-term relationships with customers is to attempt to educate the buyer and create brand loyalty. Over time, brand loyalty and the desire to work with a store that stands behind their product can overcome many objections, including pricing.

The Next Big Thing: Building an Industry instead of a Single Product (or Service). - Click To Read Article
Sometimes we all fall into the trap of building a better mousetrap: a “thing” or a single “service” we hope people will beat a path to our door to discover. All too often, however, the result is that we spend lots of time, money and energy only to find the consumer really didn’t want our hot idea. This process although entrepreneurial, is a path to frustration and a pattern from which to break free.

The Next Big Thing - Click To Read Article
I just spent two days with fifteen of the most successful entrepreneurial marketers in the country. By that description, I mean that they each have their own business as opposed to working for a big company with an unlimited marketing budget. They are successful marketers, several of them wildly successful, because they have to be. Every day, customers vote on their marketing with real dollars to attest to how good these marketing campaigns are. When they say something, I listen.

The Next Big Thing - Business Vision - Click To Read Article
I talk about Business Vision often. Sometimes people think I am just seeing things that aren’t there, and shake their head. Unfortunately for them, I have learned that learning to look at your business objectively, and with a fresh eye, allows you to discover unique opportunities that you have been missing.

What’s Working Now! - Click To Read Article
Back in the “old days” most things were bought on cash but if you didn’t have the cash to buy, retailers came up with a system called a lay-a-way plan. The retailer held the goods and you made payment to them. When you were done paying the full price you got your furniture, dishwasher or whatever. Christmas lay-a-way assured gifts for the kids. Over the years, the plan morphed into giving you the furniture at the point of purchase and making payments.





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