---

Guest post by: Tom Matte Become an Author

Tweet

---

---

Some simple recommendations can make selecting a law firm a much easier process and improve your opportunity for a successful relationship. As a partner of a firm knows, successful legal marketing requires a little more finesse in its approach than a standard marketing plan. With so many talented agencies vying for your business, it can be difficult to identify which one would be the best choice for your law firm. Next time your law firm is searching for a marketing partner, consider these five tips to help you choose an agency that’s a perfect fit for your firm:

1. Chemistry That’s right, chemistry, first and foremost. Consider your gut feeling for the personality type of the representative meeting with you and of the agency as a whole. That connection makes a difference in how well you and your representative are able to communicate with each other. A lot more quality work gets done when the client and the agency genuinely like each other and have similar work styles. People say you can’t choose a vendor based on whom you get along with. All other things being equal, I say, “Yes, you can, and you should.”

2. Legal expertise An agency may have a dashing presentation and a sizzling portfolio, but if it doesn’t have solid experience in legal marketing, the learning curve may require more time than you are able to give. An agency that is already well versed in the nuances of legal marketing – and has impressive experience to show for it – will be able to hit the ground running and develop a campaign that hits the target dead on. Ask to see samples of work they’ve done for other law firms and the results their campaign brought in.

3. Knowledgeable about your law firm Similarly, the agency should have at least some understanding of your particular network, audiences, challenges and competition… or at the very least, have looked at your website (You’d be surprised how often they haven’t.) It’s helpful if someone on the agency’s team has legal experience on your side of the desk; someone who can provide the creative team insights and advice as the project takes shape.

4. A leader in using social media Marketing today is changing quickly, due to the meteoric rise of social media and its increasing importance in communications, and it will likely continue to evolve. For law firms – or any organization – it’s imperative to have an agency that is staying at the forefront of issues and opportunities in social media. Your marketing partner should be able to recommend the right mix of traditional and new media for your specific needs.

5. Stellar creativity While legal firms don’t tend to have the luxury of doing campaigns that are highly unconventional, your agency should bring in novel ideas that set you apart from the competition in a fresh, compelling way. I feel part of an agency’s role is to offer a new perspective; to introduce creative ideas that challenge you to look at your firm’s public image in a new way. Ultimately, of course, the agency’s work should have your target audience looking at your firm in a new – and favorable – way.

Related Articles

  Profit Boosting tip - Enter the world of partnerships and joint ventures
  Fusion Marketing: Two Businesses Are Better Than One
  Book Review: Web Marketing For Dummies
  Internet Marketing Tips To Increase Traffic To Any Business
  What You Need To Know About MLM and its 3 Lies
  Starting an Internet Online Marketing Advertising Business
  Why do I Pay a Franchise Fee?
  Expert Business Tips
  How To Propose A Joint Venture
  Don’t Waste Your Money On Legal Marketing
  Entrepreneurs – Your Check List For Starting A New Business
  How to Make Money Selling Other People’s Stuff
  Four Secrets to Selling Books
  Legal Marketing: Track social media for your law firm
  BUY/SELL AGREEMENT
  Marketing Lesson from Selecting a Business Partner
  Five Good Joint Venture Questions to Ask
  Tips On Marketing Your Online Business Idea
  Legal Marketing: Working with reporters
  Mistakes of Entrepreneurs

Related Forum Posts

Re: Kevin's Case Study #11 - A New Forum Category?
Re: Improving Cash Flow
New Small Business Topic
Re: Let’s talk about the ways of marketing your products, servic
Re: Tips To Help You Create A Marketing Plan That Works

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How Do You Know When Are You A Leader?

10 Activities for Local-Remote Workteam Building

Steps to Reach Your Goal!

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.