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Legal Marketing: 5 ways to find clients on Twitter

Guest post by: Tom Matte

Article Overview: Using the right search functions can help you connect with the right people on social media. Finding your firm’s best prospective client online is not yet an exact science. But while you may not be seated right next to them, you can be in the right ballpark. The same is true regarding Twitter. There are plenty of search applications out there, and all have their limitations.

Legal Marketing: 5 ways to find clients on Twitter

Using the right search functions can help you connect with the right people on social media.

Finding your firm’s best prospective client online is not yet an exact science. But while you may not be seated right next to them, you can be in the right ballpark. The same is true regarding Twitter. There are plenty of search applications out there, and all have their limitations.

The following five sites have been the most helpful to me in locating prospective client “tweeps” to follow:

1. Twitter Search – Twitter’s built-in people search is the easiest place to start, but isn’t necessarily the best way to find people on Twitter. Twitter Search is much better, especially using their advanced search page. Be sure and check out their search operations pages for some handy examples for your search query.
2. Twellow – is an excellent search tool for prospective clients. Twellow now has over 6.2 million indexed Twitter user profiles, and places them into a huge number of categories. You can search the entire lot of profiles, or confine searches to a single category. Twellow also operates a local directory called the “Twellowhood.”
3. Tweepz – Allows you limit searches to specific parts of Twitter’s user information (such as name, bio and location). Through the advance search, filter results by follower/following numbers, location and other extracted terms, to enhance your search results.
4. Twitterel – you can search for prospective clients by doing keyword searches on tweets. This service can update you by email, direct message or @reply when it finds new people it thinks you might be interested in following, working very similar to Google Alerts.
5. WeFollow – is a Twitter user directory that organizes people by hashtags. WeFollow is user-generated and anyone can add themselves by tweeting @wefollow with three #hashtags that describe them.

If you have search sites/directories that have been helpful to you, please share them in the comment section below.

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Article Tags: advertising, law firm marketing, legal marketing, social media, The Matte Pad, Twitter



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