Legal Marketing: Are you ignoring your "contact settings" on LinkedIn

Guest post by: Tom Matte
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Make sure your "contact settings" can be easily found on your LinkedIn account.

Expose yourself – it’s okay!

Poor old contact settings. Relegated to the bottom of your profile. Often ignored. But did you know that with a few minor tweaks, contact settings could make your profile exponentially more accessible on LinkedIn?

The trick is adding your contact information (an email address or phone number) to this section – usually found at the bottom of your profile. Once you do, your contact information becomes exposed to your entire network – not just your first level of connections. This way clients are more likely to find you. And not just find you, but contact you. If it’s too hard for a client to find your contact information, you might lose them to your competition.

I know this will make some people nervous. I have many people in my network. I’ve had my contact info in this section for years, and I rarely get unsolicited spam as a result. Optimizing my contact information has only benefited me, not hurt me.

Caveat: The more you expose yourself on social media, the more exposed you are to people who might abuse the system.

You can always create a “social media email account” that you use strictly for your social media communications:

Keep your legal social media email and “real” email separate
Build your lists
It gives you a “throw away” option if your account gets usurped or ‘phished’

That should keep you relatively safe.

Expose yourself!

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About the Author: Tom Matte

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As CEO of Max Advertising and author of The Matte Pad, Tom focuses his endless enthusiasm on crafting creative and lasting marketing campaigns that differentiates his law firm clients, clearly communicates their messages and ultimately grows their practices. Whether a 10-person firm or one of the Am Law 100, he has worked with firms of all sizes. From branding and logo design, to advertising, collateral, websites and social media, Tom integrates it all together to create a cohesive and effective marketing strategy â€“ one that helps his law clients grow and succeed. Tom frequently serves as host, presenter or attendee at legal marketing events and tradeshows. Tom showcases his experience as a creative marketing strategist, shares best practices for creating a legal marketing campaign and presents his ideas on conversational branding and the changing face of marketing. Tom's Associations: Legal Marketing Association, Leadership Buckhead, Georgia Healthcare Association, Second Wind Zoom Groups, Rainmaker Council, Creative Growth Group, Association for Accounting Marketing

MAX Official Website: http://www.maxadv.com

The Matte Pad: http://www.tommatte.com
Click here to visit Tom's website.

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