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Legal Marketing: How To Get Your Blog Read

Guest post by: Tom Matte

Article Overview: The primary reason to create a blog is to position yourself as a thought leader, which means your blog needs to get read.

Legal Marketing: How To Get Your Blog Read

The primary reason to create a blog is to position yourself as a thought leader, which means your blog needs to get read.

“If you build it they will come,” doesn’t work for blogs. You have to make it easy for people to find it and also write posts that people want to read.Here are ways to get your blog noticed:

• Write about important legal industry news. Try reading content on the lawyerist.com, American Bar Association, or law.com to get ideas. Remember content is king.
• Publish your blog to sites like JDSupra and Legal OnRamp. This will build links to your blog, which is very important to gain more readers. A downfall to a lot of these blog aggregation and article publishing sites is that they require you to link back to them somewhere on your site. Try to find more established sites that do not have this requirement.
• Put together an email list of clients, colleagues and prospects, and push your blogs out through an e-newsletter. Make sure you have some type of analytic tool in place so you can determine which posts are most popular, and highlight those in your e-newsletter.
• Put your blog link in your e-signature. Every time you email someone, you could potentially be gaining a new reader.
• Put a link to your blog on your firm’s website, if possible.
• Get further exposure for your posts by sharing them on Facebook, Twitter and LinkedIn.
• Try to publish at least 2-3 posts per week to get regular visitors and expanded traction for your efforts. If you don’t have time for that many posts a week, just remember to stay consistent!
• Make sure your meta tags, title tags and description tags are filled out on each page for each post on your blog for better search engine optimization (SEO). This will make it easier for people to find your blog. If you’re not sure how to optimize your blog site, hire an expert that can help.

Just because you’ve written blog posts, doesn’t mean people are reading them. The whole point of a blog is to set yourself apart from others in your industry. Become a thought-leader and get more readers by using these simple tips.

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Article Tags: Blogging, Legal Marketing, Tom Matte



Related Forum Posts
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
New Small Business Topic - Hello everyone, I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section? Here's a list of what we currently have: Angel Investors Branding Bank Loans Business Coaching Business Plan Franchises (New) Insurance Legal Marketing Public Relations Sales Small Biz Loans Venture Capital
Re: Alexa Ranking Goals - That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog? We're always looking for the easiest methods to help bloggers who are not techies get involved.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
EvanCarmichael.com suggestion - Maybe I missed it but I would like to suggest that a Blog be created to support the Forum. The idea is that in the blog you put in snippets of some of the biggest conversations with a 'read more' link to the forum itself. Setting up the Blog and clipping some conversations onto it wouldn't take very long.


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