Tweet

Legal Marketing: Law firm gets creative with iPad and wins big

Guest post by: Tom Matte

Article Overview: By thinking outside of the box and getting creative, your firm can make a big impression and win new business too.

Legal Marketing: Law firm gets creative with iPad and wins big

By thinking outside of the box and getting creative, your firm can make a big impression and win new business too.

I typically don’t talk about specific clients or projects on The Matte Pad, but this one was too good not to share. Recently, we were approached by one of our clients who asked for a PowerPoint presentation that they could show on their iPad. They had two goals for this presentation. First, they wanted to show the depth and breadth of their services in a simple way, targeted to this particular prospect. Secondly, they wanted to show that they were comfortable using new technology, since this is very important to this prospect. (They also had a hunch that a competing firm had lost out on this opportunity because they had looked stodgy and dated with their presentation.)

This is the type of project where MAX can really shine. First of all, I applauded the client for thinking outside of the box and informed him about Keynote, a Mac equivalent to PowerPoint that has more bell and whistles, better transitions and overall design. While this software has been around for a while, it’s just now becoming more popular because of its expanded capabilities over PowerPoint, but mostly because it shows beautifully on an iPad, with a few limitations. They were thrilled.

So we got to work. We created a rather short, informal presentation that showcased the firm’s practice areas and capabilities. We specifically focused on the capabilities that would be of particular interest to this prospect, demonstrating that they understand their industry and this company in particular. Some portions of the presentation auto-advanced while others required a tap on the screen to move forward. We did this intentionally so the presentation could progress at the pace of the conversation. It was just long enough that the entire presentation could be seen in the time between when food was ordered and when it arrived.

It worked like a dream. The law firm was able to communicate all their important points to this prospect in a way that showed that they are in touch with the latest high tech tools and also comfortable using technology as a firm. By customizing it for the prospect, they also showed that they understood this company and could meet their needs. The presentation was completed before the food arrived, and the rest of lunch was spent discussing the topics touched on in Keynote and how they would work with this prospect.

Long story short, our client won the account! The prospect found a law firm that understands their business and how being on the forefront of technology is important. Our client was thrilled with the work we did for them, and now plans to use this as a regular part of their prospect meetings. I love how it clearly shows how a law firm can take a risk and have it pay off in spades. I wish more law firms would think like this because it’s well worth it!

If you’d like to see a copy of the presentation we created for this client, or just hear more about how Keynote can help your firm rise above the rest, feel free to email me.

Related Articles
  Transfer iPad movies to a new iPad
  Is it possible to run business from an iPad?
  iPad App Development for Publishing Sector
  Legal Marketing: 5 tips to help you find a marketing partner
  Put Your Camera Videos to Your iPhone/iPad/iPod
  Few Things You Must Know About The New iPad
  Share Movies, Videos, Music, Pics Among iPad, iPhone, iPod
  Exploring the popularity of Software & App Development for iPad
  6 Do's and Don'ts of Using an iPad on a Sales Call
  Drama Sells, Even When it's BULLoney!
  How To Ensure Top Downloads For Your iPad Application
  Today's "rant" - anti social marketing
  5 Ways to Know if Your Marketing/PR Firm is Doing its Job
  iPad Gives Everyone Reason to Love You
  Legal Marketing: 5 things small law firms can do to attract new business
  If and when the ‘iPad’ arrives, it won’t be a stopgap solution
  Reasons for iPad Application development for doctors
  Microsoft's New OneNote and Lync Apps for iPad, iPhone
  Perfectionism is Highly Overrated
  The iPad: Meet the newest member of the Apple gang

Article Tags: keynote, law firm marketing, legal marketing, the matte pad, tom matte



Related Forum Posts
Are you getting an iPad 2? - The iPad 2 comes to Canada in one week and while I didn't really "get" it at first, I'm excited about iPad 2 and am hoping to pick one up if quantities last. Is anyone else thinking about buying the iPad 2? I'd love to hear your thoughts.
Do what i did - I had the same dilemma. My solution? I started my own marketing firm! No, in all reality, even if you have a degree in Marketing, you will have to take crappy entry-level jobs to get your foot in the door. Make the most of them by taking on extra tasks that will give you skills that will improve your resume. It's a slow process, but if you can get just one job in Marketing, you're on your way!
New Small Business Topic - Hello everyone, I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section? Here's a list of what we currently have: Angel Investors Branding Bank Loans Business Coaching Business Plan Franchises (New) Insurance Legal Marketing Public Relations Sales Small Biz Loans Venture Capital
Re: Does a New Company need a "Big" PR firm? - I think it really depends on whom you're trying to reach. Those big name PR campaigns paint with a broad brush, if you know what I mean. I'd try and find a niche PR firm for your domain before I'd throw down big money for a large PR firm.
Re: Using PR in the Franchise Business - On the other hand, outsourcing can also be cost effective as long as you've chosen the right firm in the right place meaning they've already got the service and the systems that you need to do the marketing. Most entrepreneurs find it too costly and threatening to outsource because they believe they will just have to spend thousands of dollars but for me, it's a matter of creating the "right" choices and then sticking on it to get a feel with the firm and build good relationships. That way, you're making business wiser without even turning from one firm to another which will also cost you a lot of time and energy.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Business Coach Explains To You How To Add Value

20 MORE Must-Have Search Engine Marketing Tools

Are You Too Good for Your Job?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.