Legal Marketing: Social Media and Law Firms

Guest post by: Tom Matte
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Despite what the skeptics say, social media can be a powerful marketing and business development tool for law firms.

Many law firms have been reluctant to embrace social media, in part because of lack of understanding and the perceived time commitment required with questionable return on investment. Even now, when many companies and firms are seeing a positive impact from social media, there’s still a lot of confusion and reluctance to embrace this new medium.

But those that do are seeing some fantastic results. Here are five ways social media can help your law firm.

1. Social media allows law firms like yours to clearly define your niche and communicate directly to potential clients in a way that you’ve never been able to before.

2. Social media provides a systematic way for you to share your expertise and position yourself and your firm as a thought leader in your practice area on a consistent and regular basis.

3. Social media allows firms to build relationships with referral sources, prospects and clients much quicker than by communicating through traditional methods. People have a natural desire to work with people that they know, trust and like. Social media allows you to create these relationships and establish a connection.

4. Social media can help you expand your market. Small to mid-size law firms can affordably build a national awareness, rather quickly, by establishing and maintaining a strong social media presence.

5. Social media is a great way to network with other attorneys and legal marketers. It is a great way to stay on top of new legal trends, hot topics and interesting new ways to expand your practice.

A well-defined social media strategy can launch your firm to a completely new level. Give it a try and let us know how it goes.

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About the Author: Tom Matte

RSS for Tom's articles - Visit Tom's website
As CEO of Max Advertising and author of The Matte Pad, Tom focuses his endless enthusiasm on crafting creative and lasting marketing campaigns that differentiates his law firm clients, clearly communicates their messages and ultimately grows their practices. Whether a 10-person firm or one of the Am Law 100, he has worked with firms of all sizes. From branding and logo design, to advertising, collateral, websites and social media, Tom integrates it all together to create a cohesive and effective marketing strategy â€“ one that helps his law clients grow and succeed. Tom frequently serves as host, presenter or attendee at legal marketing events and tradeshows. Tom showcases his experience as a creative marketing strategist, shares best practices for creating a legal marketing campaign and presents his ideas on conversational branding and the changing face of marketing. Tom's Associations: Legal Marketing Association, Leadership Buckhead, Georgia Healthcare Association, Second Wind Zoom Groups, Rainmaker Council, Creative Growth Group, Association for Accounting Marketing

MAX Official Website: http://www.maxadv.com

The Matte Pad: http://www.tommatte.com
Click here to visit Tom's website.

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