Tweet

Legal Marketing: Social Media and Law Firms

Guest post by: Tom Matte

Article Overview: Despite what the skeptics say, social media can be a powerful marketing and business development tool for law firms. Many law firms have been reluctant to embrace social media, in part because of lack of understanding and the perceived time commitment required with questionable return on investment. Even now, when many companies and firms are seeing a positive impact from social media, there’s still a lot of confusion and reluctance to embrace this new medium.

Legal Marketing: Social Media and Law Firms

Despite what the skeptics say, social media can be a powerful marketing and business development tool for law firms.

Many law firms have been reluctant to embrace social media, in part because of lack of understanding and the perceived time commitment required with questionable return on investment. Even now, when many companies and firms are seeing a positive impact from social media, there’s still a lot of confusion and reluctance to embrace this new medium.

But those that do are seeing some fantastic results. Here are five ways social media can help your law firm.

1. Social media allows law firms like yours to clearly define your niche and communicate directly to potential clients in a way that you’ve never been able to before.

2. Social media provides a systematic way for you to share your expertise and position yourself and your firm as a thought leader in your practice area on a consistent and regular basis.

3. Social media allows firms to build relationships with referral sources, prospects and clients much quicker than by communicating through traditional methods. People have a natural desire to work with people that they know, trust and like. Social media allows you to create these relationships and establish a connection.

4. Social media can help you expand your market. Small to mid-size law firms can affordably build a national awareness, rather quickly, by establishing and maintaining a strong social media presence.

5. Social media is a great way to network with other attorneys and legal marketers. It is a great way to stay on top of new legal trends, hot topics and interesting new ways to expand your practice.

A well-defined social media strategy can launch your firm to a completely new level. Give it a try and let us know how it goes.

Related Articles
  Legal Marketing: Blog opportunities
  Legal Marketing: 5 tips to help you find a marketing partner
  Legal Marketing: Location is important
  Some Companies Feel That Having More Than One Profile is Distracting ...what do you think?
  RFx Legal Puts Clients’ Legal Work Through Competitive Bidding Process
  Attorneys using Facebook to serve legal papers
  Addressing law firm objections to social media
  13 Signs Your Business is Heading for Social Media Obscurity
  Legal Marketing: Using direct marketing strategies in social media campaigns
  Social media : why should my business use this resource?
  Legal Marketing: Why use Twitter?
  Why Should You Hire a Social Media Consultant?
  Social Media Gains Momentum for B2B Marketers
  Social Media Outsourcing Guide - How to Choose the Right Social Media Consultant for Your Business
  Where Are You in Social Media Adoption Curve?
  The Remarkable Growth of Social Media - an Infographic
  12 Tips for the Social Media Newbie
  Resourcing B2B social media
  Social Marketing Online
  Creative Recruiting and Other Social Media Ideas

Article Tags: Atlanta law firm marketing services, law firms, legal marketing, social media, The Matte Pad, Tom Matte



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: Should Evan add a "Social Media Marketing" category to the f - Just as an update, Evan has extended the poll's expiration date and says he'd like to see at least 25 "yes" votes before implementing the new category. Moreover, it would probably be called "Online Marketing" instead of Social Media Marketing".
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

BUILDING A HIGH PERFORMING TEAM

10 Steps to Excelling at Franchise Sales

3 Pointers to Recruiting and Retaining Good Staff

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.