Tweet

Legal Marketing: Stand apart with video marketing

Guest post by: Tom Matte

Article Overview: Downloading a video file about your firm is easier than ever now, but most law firms don’t utilize this inexpensive and easy marketing tactic. When people enter your website, you only have a few seconds to capture their interest. Video marketing is a great way to quickly deliver your message and grab the attention of your audience.

Legal Marketing: Stand apart with video marketing

Downloading a video file about your firm is easier than ever now, but most law firms don't utilize this inexpensive and easy marketing tactic.

When people enter your website, you only have a few seconds to capture their interest. Video marketing is a great way to quickly deliver your message and grab the attention of your audience.

According to a recent study conducted by Metacafe and published in AdWeek, watching a video online not only increased viewer attention by 53 percent, but brand recall was four times higher for Web video viewers than it was for TV viewers.

Before you start uploading to YouTube, think about embedding some videos on your firm website first. This is a great way to showcase your work and get familiar with the medium. It also allows you to review your site analytics to see which videos are most popular. This way you’ll know which videos to upload to YouTube once you’re ready.

With that said, YouTube is a great tool to use as part of your law firm’s video marketing strategy. Everyone uses YouTube, it seems. It is the second most used search engine on the Web–only Google is used for searches more. And anyone online can find a video file once it’s uploaded the YouTube. While this may scare some people, it’s actually a great way to market your firm.

Think about it, by putting up your law firm’s video on YouTube you are marketing your firm to MILLIONS of people–MILLIONS of potential clients. You can spotlight a certain legal issue or practice area and showcase your firm’s experience. You can even make it entertaining and interesting–and should if at all possible. But unless it’s a Webinar or other online course of some sort, make sure you keep it short. No one watches a 10-minute YouTube video.

Video marketing is a platform that allows your audience to see the REAL side of your law firm, to show your personality and expertise. By simply using video, your firm is on the cutting edge of the latest Web and marketing trends. By having these videos on both your firm Website and YouTube, you greatly increase the number of people who are likely to view them, any time of any day. So why not utilize it?

Benefits of YouTube:

• Exposes your firm and practices to more potential clients
• Gives your firm the opportunity for press coverage from reporters who are looking for content on the Internet
• Provides an opportunity for you to showcase your knowledge and experience
• Markets your firm to potentially millions of people
• Sets your firm apart as a leader in marketing trends and social media
• Leads people back to your website
• Tracking is easy. See if people are watching your video, and if they aren’t, create a different one
• It’s where your clients are
• It’s FREE!

Related Articles
  Boost Your Traffic Using Video Marketing
  How to Find the Right Social Networking Marketing Video Course to Meet Your Marketing Needs
  Video Marketing – How to Gain Tons of Views and Traffic to Your Site
  A Three Minute Guide to Finding the Right Social Networking Marketing Video Course
  How to Get Tons of Cash With Video Marketing! Cash Secret Revealed
  Pep Up Your Video Marketing Online
  Learn How Video Marketing Can Help Your Business
  Internet Marketing Success – Part 3 [Online Business Tips]
  Legal Marketing: Optimize your law firm's YouTube content in 7 easy steps
  Effective Online Marketing Strategies: Video Marketing
  Video Marketing Strategies: 5 Mega Tips For Maximum Results!
  Video Marketing Success-Show your customer and prospects “reality-style” videos of who you are and what you do….and engage your audience to buy!
  Top Tips to Make Your Social Networking Marketing Video Tutorials Red Hot
  How to Make the Most Out of Your Social Networking Marketing Video Vault
  How to make a viral video to market your business
  Tips On Video Marketing To Keep In Mind
  Video Marketing Consistency
  Can An Online Video Be So Bad That It is Good?
  Website Traffic Generation with Video Marketing
  Getting Started with Video Marketing

Article Tags: law firm marketing, law firms, legal marketing, The Matte Pad, video marketing



Related Forum Posts
Re: Kevin's Case Study #11 - A New Forum Category? - Hi Kevin, Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory. Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing. I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
New Small Business Topic - Hello everyone, I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section? Here's a list of what we currently have: Angel Investors Branding Bank Loans Business Coaching Business Plan Franchises (New) Insurance Legal Marketing Public Relations Sales Small Biz Loans Venture Capital
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
I'm A Video Marketing Girl From NYC! - Hi All! Great Forum Evan. I'm a video producer living in NYC. I help women entrepreneurs grow their brand using video. I'm interested in connecting with other entrepreneurs. I love video hence my profession so I hope I can share as much video information as I can;-). My latest report is sharing the biggest mistakes women make with their video marketing. Can't post link but if you click on my profile it's there. Thanks J
Re: Kevin's Case Study #11 - A New Forum Category? - [quote:31qpen1j]This is just my opinion, but I consider the prospective categories, Online Marketing, Internet Marketing and Online Promotion, as being pretty much one and the same - just different words that different people use.[/quote:31qpen1j] I completely agree! Those are all just "internet marketing" as far as I am concerned. And I normally would have voted for internet marketing, however I chose social media marketing simply because there are more than enough IM forums out there already.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

What should your free giveaway be?

Four Reasons Why Entrepreneurs Should Blog

Work Life Balance: Adding White Space

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.