Tweet

Legal Marketing: What is link juice?

Guest post by: Tom Matte

Article Overview: Link Juice is a term used to refer to the ranking of your website in Google. It sounds silly, but link juice is very important. It’s similar to SEO, in that every website needs link juice in order to gain more viewers. The more link juice you have, the higher your listing on a Google search. So instead of having your firm’s website on page 5 of Google’s search for “law firms specializing in employment law” you can be on page 1 if you have enough link juice.

Legal Marketing: What is link juice?

Link juice is a term used to refer to the ranking of your Website in Google. Every website needs link juice in order to gain more viewers because it is how Google determines which site is "better."

It sounds silly, but link juice is very important. It’s similar to search engine optimization (SEO), in that every website needs link juice in order to gain more viewers. The more link juice you have, the higher your listing on a Google search. So instead of having your firm’s website on page 5 of Google’s search for “law firms specializing in employment law,” you can be on page 1 if you have enough link juice.

Link juice is how Google determines which site is “better.” For example, if your law firm’s site is linked to popular sites like Legal Marketing Reader and/or Law.com, and your competitor’s site isn’t linked to any other sites, your site will be higher in the rankings due to its link juice.

This is important for every social media network you use at your law firm as well. Make sure you are linking your site to your YouTube videos and the other way around too. Make sure your Facebook page has your law firm’s website linked to it. Also, another great way to gain more link juice is to comment on LinkedIn discussions. Make sure your comments are linked to your LinkedIn page–BUT don’t spam!

Note: Google also uses SEO or “keywords,” in addition to link juice, to determine rankings.

Related Articles
  Who's Drinking All Your Link Juice?
  Legal Marketing: Optimize your law firm's YouTube content in 7 easy steps
  Count your links
  Do You Go To The Supermarket Every Month To Buy 100 Gallons Of Juice?
  What is Anchor Text and Why Should I Use It?
  How to Determine the Value of a Link
  Does The Arrival Of Your Network Marketing Autoship Order Excite Or Enrage You?
  Booster Juice Master Franchisee opens second outlet in Delhi
  4 Effective Link Building Strategies
  Mlm Network Marketing - When I Poked Around I Learned This.
  The Birth Of A Network Marketing Company
  Blogger, WordPress, Sub-Domain, Sub-Directory, New Domain – Oh My!!
  How To Add Rel Nofollow To External Links
  Four Reasons to Use Social Media for SEO
  Online Home Business: 3 Tips For Website Link Building in Forums
  Link Baiting Tips to Increase Website Traff
  Diversify Your Link Building Efforts
  SEO Quality Vs SEO Quantity
  November 2009 Google Page Rank and Algorithm Update
  RFx Legal Puts Clients’ Legal Work Through Competitive Bidding Process

Article Tags: Google, law firm marketing, law firms, legal marketing, link juice, The Matte Pad



Related Forum Posts
Re: Link Building Tactics - [quote="jeremywadford":1fklbtpr]To decrease spam lots of sites make certain links no-follow. What that means is visitors can still click on them and follow them to your site, BUT bots cannot. So while you may get a few extra visitors, the links themselves will not be counted by search engine like google.[/quote:1fklbtpr][quote="Evan":1fklbtpr]Just a point of clarification on Jeremy's post here. Google robots will follow a no-follow link but it won't recognize any Page Rank being passed through that link.[/quote:1fklbtpr] Evan, I'm still a bit confused. The google bots will follow the link...but they don't give any "link juice" to your site (if you were the one who posted the link), correct? Or something like that? On my blog/website, comment links are all nofollows. I did a bit of research on this, and I'm still not quite sure, but the majority opinion seems to be, as a webmaster, to choose no-follow links for comments as a deterrent for spam. I've actually had more than a few people post a comment and *threaten* to not post again if I don't change my links to remove the nofollow. To them, I said good-riddance...if you are only posting on my blog to get better search engine rankings, then you're missing the point. If you have something valuable to contribute, then I welcome that, and the community on my site will value your comment and click thru. As a commenter on other's blogs, what I really want is people to be informed and then intrigued to find out more, and click on my link. I don't really care if I get "link juice" from it (perhaps I should, but I don't.)
New Small Business Topic - Hello everyone, I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section? Here's a list of what we currently have: Angel Investors Branding Bank Loans Business Coaching Business Plan Franchises (New) Insurance Legal Marketing Public Relations Sales Small Biz Loans Venture Capital
Re: Search Engine Optimization - Very true, but you don't want to focus on just getting a lot of links for SEO. The important thing is to get the right links. Links from respected, trusted sites that have plenty of backlinks themselves are the best place to start. Quality over quantity wins hands down. If you received a link from a pagerank 5 site, you would be receiving roughly 2,000 times as much link juice as if you found a PR1 site. It obviously pays to put your efforts on the higher pr sites of the world.
Re: Backlinking packages - Certainly, the key concept of back linking is to gain the link juice with respect to the quality traffic. You should have clear communication while exchanging links it helps really a website to get the high quality back links.
Re: What I'm reading this weekend - Feb 18, 2011 - Hi Evan, This looks like an interesting list. I've got my eye on several of those topics, but to point out one, the effect of tweeting on ranking is of particular interest as I have just mentioned on the AffiliatePowerGroup forum that I make a point of tweeting blog posts when I post a comment so that both the blogger and my comment link get some extra juice... Hope to find some time today to read the blogs.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

TOP Level Selling

SEO – Link Building Secrets

The Strong Leadership Formula

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.