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Want your law blog read? Then market it!

Guest post by: Tom Matte

Article Overview: With every piece of valuable content you write for the Web, you should put that much effort (maybe more) into marketing it.

Want your law blog read? Then market it!

With every piece of valuable content you write for the Web, you should put that much effort (maybe more) into marketing it. Just because you’ve written an incredible post on current legal trends doesn’t mean people are going to read it. Your ideal readers might not even know it’s there!

Brody Dorland’s article, "12 Things to Do After You've Written a New Blog Post," discusses ways that you can push your content and get it seen by larger audiences. So if you aren’t getting the blog traffic you want try taking this advice into consideration:

SEO (Search Engine Optimization). The first thing you should always do before publishing a new post is to make sure your post is search engine optimized. This means you are using the correct “keywords” for your industry, and you have filled out all meta descriptions, titles and keywords. There is an “all-in-one” SEO plugin you can add to your blog site that will make it easier for you to optimize your posts.

Syndication, or RSS (Real Simple Syndication). This allows people to subscribe and get your content sent to them weekly (or however often you publish). An RSS URL can also be plugged into your social networking sites or profiles, allowing content to be pushed out through those outlets as well. Just by hitting “publish” on your new blog post, an automatic “push” of that content will be sent to those sites, such as LinkedIn and Facebook. Pretty cool right? And it’s a one-time deal. You don’t have to worry about setting it up again!

Shorten your post’s URL. By shortening your post’s URL with programs like bit.ly, Ow.ly, and Cli.gs, you can get click stats, geographic and referring site data! The longer your link has been up, the more thorough the information will be. Plus, if your URL is shortened, it’s easier to share on Twitter.

Status Updates. Send out your blog posts through status updates on your social media pages. This can be through Facebook, Twitter, LinkedIn or even industry specific sites. Programs such as SocialOomph make this task easier. SocialOomph allows you to load Tweets for a scheduled period of time. You can also use a program called Co-Tweet, which allows you to schedule Tweets daily. This helps out, especially when you are having a busy day and don’t have time for status updates!

Social Bookmarking. Use sites such as Digg and Delicious to submit links and get your posts read. These sites are really easy to use and can be very beneficial. Just set up your account and submit your blog posts links.

Comment on other blogs in your industry. Don’t spam, but it does pay to read what others are saying about your industry. Add valuable comments to their posts and people are likely to click on your name and start reading your blog posts.

Email signature. Add your blog URL in your email signature. This is easy and it allows you to market your blog to everyone that receives an email.

Share your blog posts with target customers. If you have a client that you know would be interested in your blog, or a specific post, send it to them. Email them a link and why you think it would be of value to them. They’ll appreciate the personal touch.

Enewsletter. Once you have your blog up and running you should put together a monthly or weekly newsletter. This is really easy. Just get an enewsletter template and highlight 4 or 5 posts with each newsletter you send out. Make sure you view your blog analytics to see which posts will do well in your enewsletter.

Ask other bloggers to mention your post. Do you know other industry leaders that have a blog? Ask them to mention your blog site. Or you can also offer to write a guest post for them, and let them guest on yours. Most people appreciate this type of interaction and it increases the exposure for both of your blogs.

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Article Tags: atlanta law firm marketing, blogging, legal marketing, tom matte



Related Forum Posts
Successful Blog Marketing Tips - So you have a blog and want to market it and make it a successful blog. How do you do this? How do you go about getting your blog out there to be seen and known by others? How do you draw readers and keep them coming back for more? There are many ways to get your blog out there and known by others. This can be known as challenging for some and just quite easy for others. If you have ever had a successful blog before then you know what it takes. You are not going to get anywhere by just setting up a blog and hoping that people will find it and read it. You are not going to gain any links, nor a higher search engine ranking by just having a blog. This is all part of blog marketing. Anyone can do it, even you. Successful blog marketing tip number one. When you first create a blog, of course it is unheard of. No one knows anything about the blog unless you give them the link and show it to them. However, for a new blog that has never been seen, there are many ways to get it out there and known. You just need to know how. The first thing that you can do is to allow RSS feeds be taken from your blog. Allow other websites and blogs to publish your same exact blog. When you do this, they are giving you a link back to your blog, and also telling their readers all about your blog. You will get more traffic than ever with this tool. RSS feeds are wonderful for promoting and getting your blog out there. Blog marketing tip number two. Update your blog frequently. We can not put enough emphasis on this tip. If you tell your readers that you are going to update your blog daily, then do it. If you tell them that you will be writing in your blog weekly, don’t let them down. Your readers are what makes your blog successful. You may not realize this in the beginning, and you will have few readers in the beginning as well, but you will eventually build a readership base and have people checking out your blog regularly. Maybe you do not plan on telling your readers how often you will update your blog. That is ok too. However, think about this, if you were reading a blog on a weekly basis, and you expected to see the blog that you like to read updated at least once a week, you would be very disappointed to find out that it was not. Sure, things happen that might prevent you from updating, and that is expected, and excused, but week after week can hurt you and cause you to lose readers. Tip number three. While you are working on your readership base, and trying to gain readers, you are going to find that commenting on blogs that are relevant to yours will surely help. Find a blog that is on the same topic to yours, or close to it and leave comments. You can also make a track back with your blog postings to comment on your own blog. Doing so will probably more than likely give someone else the urge to track back to your blog. Which will be good for it as well. Commenting on blogs that get many comments will make yours be seen by those interested in that market. You will gain traffic and readers that way, and it is easy as well as free. The fourth blog marketing tip. Learn and apply SEO to your blogs. SEO is search engine optimization. You are going to find that if you want your blog to go anywhere, you need SEO, and you need to know how to use it to the advantage of your blog. Just like a website, a blog will be better off optimized.
Re: What I'm reading this weekend - Sept 24, 2010 - Glad you enjoy the lists guys! It does take some time to prepare and I can't vouch 100% for the content - these were just blog posts / articles that caught my attention - I usually skim the text for points that stick out for me and then bookmark the ones I like to read "later" I had to assign a time to "later" so that it actually happened and weekend reading at a local coffee shop became a perfect fit. I used to read the entire local newspaper but found that it didn't really add much value to my life. Now I just read the Sports and Business sections and then on to my saved blog posts! David - Zen Habits is a great blog - I haven't read Leo's book so I can't say how good a product he has but his blog is top notch if that's any indication. I might look into his program myself!
Re: Do Women Play the Stock Market? - hello, i don't read your post but i read the topic, i am also doing work in stock market and i saw many women working and investing in stock market
Re: Tactics for Blog Traffic - One really easy way to get yourself blogging more often is to repurpose your blog posts...republish them on article sites (or put a couple of short blog posts together into one article), put them in your newsletters, put a quantity of blog posts together into an ebook or even a full-fledged book. Also turn your blog posts into audios, for blog "readers" to listen to rather than read; or a video, for "readers" to watch. Again, group several into a teleclass, etc. And vice versa. Look at your existing articles, ebooks, teleclasses -- can you break them down into several or a dozen blog posts? This also has the advantage of having an ongoing theme for a period of time on your blog, which brings readers back to read the next installment. Plus the added bonus that you can sit down with one article and write 3 blog posts in one sitting, then schedule them out...and go on vacation! Lots more that can be done in this manner, let your creativity be your guide!
Re: New man with Twitter Studies - I have noticed I've developed a one-sided relationship with Twitter. I wonder how many others have too... Thanks to Wordpress blog plug-ins I now tweet almost every blog post that I publish. I also tweet any other article or blog post that I like IF there is a tweet button... BUT I hardly ever read anybody's tweets... The only time I read a tweet is if I happen to end up on my own account page and see something interesting pop up by coincidence. Does that strike a chord with anyone? Or do you have some good advice to offer me to show me what I'm missing? Thanks! DH


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