Believe In Something - Anita Roddick
Anita Roddick
Company: The Body Shop
Net Worth: Unknown
“There is no scientific answer for success,” says Anita Roddick. “You can’t define it. You’ve simply got to live it and do it.” In creating the wildly successful Body Shop chain of cosmetic stores, Roddick created her own definition of success. She went against the norm in choosing to operate her business in an ecologically sustainable manner, and not only achieved success, but also redefined the possibilities of what it means to be in business.
Best Advice For Entrepreneurs:
“To succeed you have to believe in something with such a passion that it becomes a reality. We made a list of all the things we didn’t want to be. We did not want to be these captains of industry. That didn’t make our blood sing. I didn’t want to be a cosmetic diva wearing high heels and make-up, prancing around at the celebrity functions. We were rooted in family and community. ”
More Anita Roddick:
- The Socially Conscious Cosmetician: Anita Roddick is Born
- Changing ‘Business as Usual’: The Body Shop Becomes a Success
- Lesson #1: Profits Can Go Hand in Hand with the Public Good
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