Be Socially Responsible - Ben & Jerry
Ben Cohen and Jerry Greenfield
Company: Ben & Jerry’s Homemade
Net Worth: Unknown
“I scream, you scream, we all scream for ice cream,” proclaims Jerry Greenfield, co-founder of one of the most popular brands of ice cream in the U.S. Indeed, the success of Ben & Jerry’s since its launch almost thirty years ago seems to support his claim. From the $5 correspondence course in ice cream making Greenfield and his partner Ben Cohen took from the Pennsylvania State University in 1978, to being named “U.S. Small Business Persons of the Year” by President Reagan in 1988, the childhood friends not only achieved tremendous success, but they did so on their own terms.
Best Advice For Entrepreneurs:
“Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and environment. If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation. Business can be a source of progressive change. ”
More Ben & Jerry
- Ice Cream Kings: Ben Cohen and Jerry Greenfield are Born
- The Sweet Taste of Success: Ben & Jerry’s Takes Off
- Lesson #1: Business Benefits When You Behave Responsibly
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