Go Against The Establishment - Phil Knight

Phil Knight
Company: Nike
Net Worth: $10.4 Billion

He might never have played pro sports or owned a sports team, but Philip Knight has been dubbed the “most powerful person in sports” by Sports Illustrated. Worth an estimated $10.4 billion, Knight turned an idea he first penned in a college essay into the largest sportswear supplier in the world. Today, Nike Inc. earns revenues in excess of $18 billion and has become one of the world’s most recognized brands.

Best Advice For Entrepreneurs:

“At first, we couldn’t be establishment, because we didn’t have any money. We were guerrilla marketers, and we still are, a little bit.”

More Phil Knight

• In His Own Footsteps: The Early Years of Philip Knight
  
• Stepping it Up: Nike Reaches the Top of its Game
• Lesson #1: Become a Remorseless Marketing Machine
  

More Advice On Going Against The Establishment

• How to be a Sales Superstar: Break All the Rules and Succeed While Doing It by Mark Tewart - Nikki Leigh
• Time to Break Some Rules - Maura Schreier-Fleming
• Break The Rules - Think, And Be Adaptive - Roger Ingbretsen

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